Write a short summary of what happens in the film.

To celebrate the year of the Tiger, Coke created a magical moment of reconnection between tiger father and son. The tiger father and son used to play and chase together, but as the son grows up, they clash more and more. Eventually the son moved away from his family, and barely talks to his father, until this Chinese New Year reunion, someone accidentally knocks a Coke off the table… both father and son tried to catch the Coke, and determined to be the winner. Through the chase, they realized how similar they are to each other, and reconnected just like in the past. This is a simple moment of connection, re-discovered thanks to a Coke, bridges the generational divide.

Cultural / Context information for the jury

In China, it’s very common for kids to live far away from their parents — studying in college, or working in big cities for better living. What’s more, with the rapid change in society, generations are divided like never before. People spend the whole year counting the days until Lunar New Year, then traveling thousands of miles to reunite… Only to finally gather around their dinner table and find out that have little in common to talk about or do together. They’re side by side, but the lack of common ground, keeps them from being truly together.

Tell the jury about the creation of the original music track.

To create a Chinese New Year film for Coke, we want to make the original music track “Chinese but international”, and “adrenalized but deeply emotional”, which means find the finding the right Chinese sounds to flavor the music track is the key. After tried various combinations, we decided to mix the robust violin with various Chinese percussion instruments to highlight the adrenalized action scenes. The use of Chinese orchestral tools also wordlessly bolsters the emotional ending of the film.