Title | METAVERRRRRRR |
Brand | KRUNGSRI FIRST CHOICE |
Product / Service | KRUNGSRI FIRST CHOICE |
Category | A02. Script |
Entrant | LEO BURNETT Bangkok, THAILAND |
Idea Creation | LEO BURNETT Bangkok, THAILAND |
Production | FACTORY01 Bangkok, THAILAND |
Post Production | MELLOW TUNES Bangkok, THAILAND |
Post Production 2 | ONE COOL SOUND STUDIO Bangkok, THAILAND |
Additional Company | AYUDHYA CAPITAL SERVICES COMPANY LIMITED Bangkok, THAILAND |
Name | Company | Position |
---|---|---|
Sompat Trisadikun | The Leo Burnett Group Thailand | Chief Creative Officer |
Ariyawat Juntaratip | The Leo Burnett Group Thailand | Executive Creative Director |
Sarut Yungcharoen | The Leo Burnett Group Thailand | Creative Director |
Pathida Akkarajindanon | The Leo Burnett Group Thailand | Creative Director |
Sompat Trisadikun | The Leo Burnett Group Thailand | Art Director |
Ariyawat Juntaratip | The Leo Burnett Group Thailand | Art Director |
Sarut Yungcharoen | The Leo Burnett Group Thailand | Art Director |
Sarita Virunechavee | The Leo Burnett Group Thailand | Art Director |
Kittinat Prasomsap | The Leo Burnett Group Thailand | Copywriter |
Pathida Akkarajindanon | The Leo Burnett Group Thailand | Copywriter |
Rathawan Sukanake | The Leo Burnett Group Thailand | Account Management Director |
Pattra Ketsamathi | The Leo Burnett Group Thailand | Account Director |
Naphat Chiangrat | The Leo Burnett Group Thailand | Account Executive |
Rungrudee Chinpratan | The Leo Burnett Group Thailand | Agency Producer |
Surapen Yosravikul Saito | The Leo Burnett Group Thailand | Strategic Planner |
Praewpakorn Chumsainaayudhaya | The Leo Burnett Group Thailand | Strategic Planner |
Wuthisak Anarnkaporn | Factory01 Co., Ltd. | Director |
Mattanee Uajarernsup | Factory01 Co., Ltd. | Assistant Film Director |
Wityawat Lakam | Factory01 Co., Ltd. | Assistant Film Director |
Rungtawan Nanthasaen | Factory01 Co., Ltd. | Producer |
Natdanai Naksuwan | Factory01 Co., Ltd. | Director Of Photography |
Sippanart Olarnsaritkul | One Cool Production | Editor |
Shooting a commercial for First Choice credit card in Metaverse with two famous presenters, Mario and Pattie to represent First Choice’s target market. The presenters were constantly interrupted by the First Choice marketing team – and their increasingly insane suggestions – The use of the two most famous presenters in Thailand, Mario and Pattie to represent First Choice’s target market. They are the perfect pair to highlight the instant benefits of First Choice credit cards. Even though the First Choice ‘Metaverrrrrrr’ commercial is yet to be approved by its marketing team, the First Choice credit card’s benefits have received multiple approvals since the first scene.
Most of the youngsters in Thailand prefer a brand that is sincere and honest to them. Therefore we use this as our potential communication tools to gain the trust of the young generation and having fun together. By mimicking the process of making a commercial with the clients.
Shooting a commercial in Metaverse I’m Mario I’m Pattie First Choice, the credit card of this generation Umm Is something missing? I think it’s all good More brand color Umm I’m Mario I’m Pattie First Choice, the credit card of this generation I think the previous color is better, people are focus on just presenter face anyway Umm Presenter face, right…. Okay I’m Mario I’m Pattie First Choice, the credit card of this generation We are Asian, I think blue eyes is a little bit off Umm Just pronounce like the western people it will fit with the eyes color I’m Ma-ri-o I’m Pat-tie First Cho-ice, the cre-dit card of this gen-ner-rae-tion Absolutely western, but not that trendy Umm Dope! Dope my son love that word Dope I’m Ma-ri-o I’m Pat-tie First Cho-ice dope, the dope cre-dit card of this gen-ner-rae-tion What do you guys think? I thin… Hey, Phan Phan Bad signal Fine, I'll handle it All look fine now, just one last thing It would be nice if we can add some more value to our card I know it not in the brief but take it as a challenge I’m Ma-ri-o I’m Pat-tie First Cho-ice dope, the dope cre-dit card of this gen-ner-rae-tion All look fine now, just one last thing Can we make the most out of presenters? I’m Ma-ri-o I’m Ma-ri-o I’m Pat-tie I’m Pat-tie First Cho-ice dope, the dope cre-dit card of this gen-ner-rae-tion First Cho-ice dope, the dope cre-dit card of this gen-ner-rae-tion Very well, I can feel the Metaverse We should make the most out of Metaverse by keep changing the location Umm Where is Mario? ………. Pattie, you are on mute He is already logged out What should we do now You know what Pattie you just use Mario avatar and act like him Ahh umm I’m Pat-tie I’m Ma-ri-o First Cho-ice dope, the dope cre-dit card of this gen-ner-rae-tion Should we make her dance? The commercial in Metaverse Or rap? Umm isn’t approve yet That’s why the director always need us But the benefit of First Choice credit card got multiple approval since the first take First Choice Dope, The Dope credit card of this Generation And the next generation too Larger Logo Yes ma’am