Write a short summary of what happens in the film.

In this spot, the sun shares the stage with the wholegrain (and all natural) seed. But the real star of the piece is the bright, vibrant, palette that brings a zesty, fun energy to the spot. We follow a farmer as he plants, nurtures, and harvests whole grains, which are then used in the creation of Sunbites snacks.

Cultural / Context information for the jury

Sunbites are a healthy snack made with whole grains.

Tell the jury about the animation used and summarise any relevant challenges or techniques.

In order to make the seeds pop we went with a mixed media execution — 2D design with 3D seeds — to give it that extra oomph.