Title | BURBERRY: BALANCING BEAUTY |
Brand | BURBERRY |
Product / Service | FILM |
Category | A01. Direction |
Entrant | MEDIA.MONKS Shanghai, CHINA |
Idea Creation | MEDIA.MONKS Shanghai, CHINA |
Production | MEDIA.MONKS Shanghai, CHINA |
Additional Company | 3ENSE STUDIO Shanghai, CHINA |
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Burberry promotes its iconic handbag – the Olympia Bag, as part of the “Burberry Generation” artist collaboration project in mainland China. We wanted to give its simple silhouette a new edge of stories for the young Chinese audience. Inspired by the perfectly crafted curvature of the Olympia bag, we collaborated with avant-garde young local installation artists and balance artist, to co-create four art pieces which brought the unsettling beauty of Olympia bags to life. A breathtaking balancing act between form and arts.
Social Media URL | Social Media URL | Social Media URL