Title | NO OLED. NO GAME. (SHOOTING GAME) |
Brand | LG DISPLAY |
Product / Service | OLED TV |
Category | B05. Visual Effects |
Entrant | HS AD Seoul, SOUTH KOREA |
Idea Creation | HS AD Seoul, SOUTH KOREA |
Media Placement | HS AD Seoul, SOUTH KOREA |
PR | HS AD Seoul, SOUTH KOREA |
Production | HS AD Seoul, SOUTH KOREA |
Post Production | HS AD Seoul, SOUTH KOREA |
Name | Company | Position |
---|---|---|
DAE WON KIM | HS Ad | Creative Director |
LG DISPLAY’s strongest ‘technology advantage’ and ‘differentiation’ It was intended to be delivered as a Gaming Benefit. A different level of display that gives gamers the value of a differentiated sense, experience, and pleasure as a gaming display. Positioning the OLED
A total of 2 videos that appeal to OLED excellent immersion and response speed Delivering OLED gaming excellence through image quality and composition appealed to global gamer targets #2.NO OLED. NO GAME.(shooting Game) Compared to other displays, OLED’s faster response time Witly appeal with cinematic direction (OLED response speed that determines victory or defeat)
It was composed to bring out the immersion of the story through movie-like directing scenes as much as possible, and it was an advertisement that wanted to show unreal elements in a fun way by partially using CG effects.