Write a short summary of what happens in the film.

Our film introduces five different, but relatable situations. Mother worries about her son who has moved away to study. A couple have trouble apologizing to each other after a fight. Daughter carrying about her father working late. Teenagers too naive to express their feelings for one another. Old time friends that haven’t met in a while running into each other. There is one thing in common in these situations. We use the expression ‘Bab’(meal). The mother shows she worry about her son by wondering if he had 'bab'. Teenagers show their feelings for each other by asking of having 'bab' together. Bab represents the care and affection we have for each other. Shooting stars flying over the city are actually meals, which shows that you can send your emotions to each other by sending bab on the new Baemin Gift.

Cultural / Context information for the jury

The word 'bab' literally can translate into rice or meal. However in Korean culture the word bab has a much deeper connotation and is used in many different ways. For example, we would express our care and love towards another by asking if they had eaten 'bab'. We would express our apology by saying 'I will buy bab'. Like these examples we use the word bab to express many different emotions for each other. In the Korean market, sending gifts online was on the rise but majority of these gifts were coffee or desert coupons and not meals. So as Baemin, an online food ordering platform, launches the new Baemin Gift service, we wanted to show that our gifts have a complete different meaning. The meal gifts sent through the Baemin Gift carries the same connotation as the word bab has. Baemin Gift carries care and affection.

Tell the jury about the visual effects and summarise any relevant challenges or techniques.

Various 3D and 2D effects were used to show the highlight of the film, the flying ‘bab’ scene. This scene was important since it was able to make our film more humorous but at the same time a perfect analogy to the Baemin Gift service. To make this scene more humorous, we needed to make our flying meal look realistic. We took footage of the actual food inside a studio and added 3D and 2D effects to make it look like an actual comet flying through the sky. We also shot footage of the city and added 3D effects to express the comets falling into the city.