Write a short summary of what happens in the film.

The campaign idea, Little Angels, was developed from an insight that in the midst of family chaos, parents are striving to achieve their own personal moments of harmony. The film sees two bickering siblings instantly transformed into little angels complete with harps, singing Enya’s 80’s classic Orinocco Flow in perfect harmony. The world outside the Santa Fe is populated by a motorcycle courier transformed into a gallant white horseman, a levitating windscreen squeegee lady and a busload of elderly people who join the celestial choir.

Tell the jury about the casting process.

All the comedy was dependent on the characters we created and the actors we chose, so casting in this spot was everything. The exciting challenge here was that this whole idea had so much weight and potential that rests on the characters’ shoulders. It’s real character driven storytelling (pun intended) and the family we cast had to look and feel like they’re stars of their own films. Our main goal was to explore the nuance and performance, and revel in this moment of graceful divinity.