'DESTROY YOUR DREAMS'

Title'DESTROY YOUR DREAMS'
BrandPLENTI
Product / ServiceLOANS
CategoryA04. Production Design / Art Direction
EntrantSCOUNDREL Sydney, AUSTRALIA
Idea Creation HOWATSON + COMPANY Surry Hills, AUSTRALIA
Production SCOUNDREL Sydney, AUSTRALIA

Credits

Name Company Position
Gavin Chimes Howatson+Company Executive Creative Director
Henry Kember Howatson+Company Creative Director
Elaine Li Howatson+Company Senior Creative
Jared Wicker Howatson+Company Senior Creative
Renee Hyde Howatson+Company Managing Director
Ollie Wearne Howatson+Company Group Business Director
Holly Alexander Howatson+Company Head of Production
James Dive Scoundrel Director
Adrian Shapiro Scoundrel Executive Producer
Julianne Shelton Scoundrel Producer
Ross Giardina Scoundrel Director Of Photography
Sam Lukins Scoundrel Production Designer
Dan Lee Scoundrel Editor

Write a short summary of what happens in the film.

A series of large boards, adorned with photos of dream cars, clothes and material objects, stand in a field. One by one they explode into pieces, emitting clouds of coloured smoke.

Tell the jury about the production design / art direction.

This film opens on a field of genuine and relatable billboards displaying commonly desired objects that we usually spend a year lusting after before we are ever able to take the plunge and treat ourselves to the items we deserve. Or perhaps sometimes, we never even take that leap of faith. With explosive billboards of these luxury tokens, we see how we can achieve our dreams. Bright, eye-catching billows of smoke begin to erupt from the billboards as the collapse in on themselves and fragments of debris explode towards through the clouds of coloured smoke.

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