Title | 'DESTROY YOUR DREAMS' |
Brand | PLENTI |
Product / Service | LOANS |
Category | A04. Production Design / Art Direction |
Entrant | SCOUNDREL Sydney, AUSTRALIA |
Idea Creation | HOWATSON + COMPANY Surry Hills, AUSTRALIA |
Production | SCOUNDREL Sydney, AUSTRALIA |
Name | Company | Position |
---|---|---|
Gavin Chimes | Howatson+Company | Executive Creative Director |
Henry Kember | Howatson+Company | Creative Director |
Elaine Li | Howatson+Company | Senior Creative |
Jared Wicker | Howatson+Company | Senior Creative |
Renee Hyde | Howatson+Company | Managing Director |
Ollie Wearne | Howatson+Company | Group Business Director |
Holly Alexander | Howatson+Company | Head of Production |
James Dive | Scoundrel | Director |
Adrian Shapiro | Scoundrel | Executive Producer |
Julianne Shelton | Scoundrel | Producer |
Ross Giardina | Scoundrel | Director Of Photography |
Sam Lukins | Scoundrel | Production Designer |
Dan Lee | Scoundrel | Editor |
A series of large boards, adorned with photos of dream cars, clothes and material objects, stand in a field. One by one they explode into pieces, emitting clouds of coloured smoke.
This film opens on a field of genuine and relatable billboards displaying commonly desired objects that we usually spend a year lusting after before we are ever able to take the plunge and treat ourselves to the items we deserve. Or perhaps sometimes, we never even take that leap of faith. With explosive billboards of these luxury tokens, we see how we can achieve our dreams. Bright, eye-catching billows of smoke begin to erupt from the billboards as the collapse in on themselves and fragments of debris explode towards through the clouds of coloured smoke.