Title | 'LITTLE ANGELS' |
Brand | HYUNDAI |
Product / Service | HYUNDAI SANTA FE |
Category | A01. Direction |
Entrant | SCOUNDREL Sydney, AUSTRALIA |
Idea Creation | INNOCEAN WORLDWIDE AUSTRALIA Sydney, AUSTRALIA |
Production | SCOUNDREL Sydney, AUSTRALIA |
Name | Company | Position |
---|---|---|
Wes Hawes | Innocean Australia | Executive Creative Director: |
Dan O’Connell | Innocean Australia | Creative Director |
Wassim Kanaan | Innocean Australia | Creative Team |
Karl Bates | Innocean Australia | Head of Strategy |
Romy Briers | Innocean Australia | Head of CX |
Ian Hartley | Innocean Australia | Client Partner |
Vincent Pled | Innocean Australia | Senior Account Director |
Sarah Gardan | Innocean Australia | Account Director |
Craig Sloane | Innocean Australia | Director of Integrated Production |
Louis Moore | Innocean Australia | Integrated Producer |
Warrick Nicholson | Innocean Australia | Senior Integrated Producer |
Juliana Bacmaga | Innocean Australia | Finished art/Design |
Amanda Davis | Innocean | Digital Production |
Taylah Nilsson | Innocean | Social Media Manager |
Michael Spiccia | Scoundrel | Director |
Adrian Shapiro | Scoundrel | Executive Producer |
Kate Gooden | Scoundrel | Executive Producer |
Jeremy Rouse | Scoundrel | Director of Photography |
Sherree Phillips | Scoundrel | Production Designer |
Ben Eagleton | BE Colour | Colourist |
Mark Burnett | The Editors | Editor |
Allison Meadows | Mullinars Casting | Casting Director |
The campaign idea, Little Angels, was developed from an insight that in the midst of family chaos, parents are striving to achieve their own personal moments of harmony. The film sees two bickering siblings instantly transformed into little angels complete with harps, singing Enya’s 80’s classic Orinocco Flow in perfect harmony. The world outside the Santa Fe is populated by a motorcycle courier transformed into a gallant white horseman, a levitating windscreen squeegee lady and a busload of elderly people who join the celestial choir.
The director focused on ensuring that the kids sang like they are being summoned and ascending. One looks to the other and then the other is being possessed by the voice and spirit of an angel. It’s like the polar opposite to being possessed by the devil. It’s ethereal and otherworldly good. The track and its lyrics will be the cue to all this emotional resonance. The director's decision that not everything needed to be sung by the kids and allowed for us to can add comedy and opportunities for performance by giving lines to the world and characters around the Santa Fe. Playing with that and spreading the fun was fundamental to building our world and spreading the word of just how good this Santa Fe is.