Write a short summary of what happens in the film.

In this film we see robots sneak out from the bushes, luxuriate in car's good looks, experience its incredible tech, and then frantically drive the car back to the future, after being startled by the family dog. The car displayed in this film is so forward thinking, so technologically advanced and so good looking, that even a group of high-tech, highly futuristic robots are amazed by its impeccable design. A car that looks so futuristic that it really shouldn’t be available in 2021. The bold design expresses an innovation led future. The campaign execution sees robots coming from the future to steal back what is rightfully theirs from 2021. We see robots creep from the bushes, luxuriate in the vehicle’s good looks, experience its incredible tech, and then frantically drive the car back to the future.

Tell the jury about the ambitions & challenges of production process.

The first creative challenge was to get the design and creation of the robots right. We initially worked with a concept artist, to come up with the designs for the robots, which we then sent to our VFX partners who built greyscale models so that we could explore rigging and features. By utilising an anatomical intelligence that allows not only their limbs to manoeuvre in creative smart ways but the plates that form their shell or armour to shift and tilt when needed, it enabled us to heighten an emotional reaction but also signify language between them, which also allowed us to craft a sense and range of performance.We had to ensure that we set the tone and created an atmosphere that our audience could buy into. We decided that the more tension we create, the more satisfying the release is when we see the robots go for the car.