Write a short summary of what happens in the film.

The Brand spot encompasses all the films that were created for this campaign. We open on a young mum, participating in her daily yoga ritual, with our lion protagonist mimicking her movements. Next we see our lion, Rory, accompanying a man as he gets a new tattoo. An optimistic young family and recent first-time homebuyers are decorating their house as our lion yawns wildly, revealing his intimidatingly large jaw. Cut to our young group of friends as they drive to their costume party with Rory sticking his head out of the window, the wind whipping through his mane. The spot ends with our older couple who are the very definition of 'young at heart' as they dance around their lounge, unfazed by the present of the powerful lion.

Tell the jury about the visual effects and summarise any relevant challenges or techniques.

The fully CG lion is this film had to be real. A symbol of the brand and its people, the intention was to make the audience forget that they are watching an animated animal but instead sharing the experience of the lion's presence with the characters. The jungle cat’s movement is grounded firmly within the realm of movement of an actual lion, matching the gait, heft and agility. His most notable feature, his mane moves through the wind to mimic the true lusciousness of a lion's hair. The VFX, CG and colour grade literally bring the brand to life. The main challenges were to mimc the behavioural characteristics of lions. We were conscious that the lion should behave like an animal, avoiding transposing any human behaviour. Our main goal was to achieve absolute authenticity.