DOROTHY

TitleDOROTHY
BrandING
Product / ServiceING BANKING
CategoryB05. Visual Effects
EntrantSCOUNDREL Sydney, AUSTRALIA
Idea Creation OGILVY AUSTRALIA Sydney, AUSTRALIA
Production SCOUNDREL Sydney, AUSTRALIA

Credits

Name Company Position
Tim Bullock Scoundrel Director
Gavin McLeod Ogilvy Executive Creative Officer
Boris Gorelja Ogilvy Creative Director
Blake Arthur Ogilvy Senior Copywriter
Carl Robertson Ogilvy Senior Art Director
Tom Warren Ogilvy Account Director
Annabelle McCaffrey Ogilvy Account Manager
Renee Nadin Ogilvy Senior Producer
Giovanna Javelosa Ogilvy Print Production Manager
Adrian Shapiro Scoundrel Executive Producer
Morgan Benson-Taylor Scoundrel Producer
Shelley Farthing-Dawe Scoundrel Director of Photography
Miles Pitt Scoundrel Production Designer
Paula Ryan Scoundrel Costume
Jamie Watson Scoundrel VFX Supervisor

Write a short summary of what happens in the film.

A group of young people arrive at a costume party dressed as a range of characters from the Wizard of Oz - joining them is Rory the Lion. When they get out of the car they almost forget to lock the car... But Rory has their back.

Tell the jury about the visual effects and summarise any relevant challenges or techniques.

The fully CG lion is this film had to be real. A symbol of the brand and its people, the intention was to make the audience forget that they are watching an animated animal but instead sharing the experience of the lion's presence with the characters. The jungle cat’s movement is grounded firmly within the realm of movement of an actual lion, matching the gait, heft and agility. His most notable feature, his mane moves through the wind to mimic the true lusciousness of a lion's hair. The VFX, CG and colour grade literally bring the brand to life. The main challenges were to mimc the behavioural characteristics of lions. We were conscious that the lion should behave like an animal, avoiding transposing any human behaviour. Our main goal was to achieve absolute authenticity.