Title | WASTEMINSTER - A DOWNING STREET DISASTER |
Brand | GREENPEACE UK |
Product / Service | UK GOVERNMENT TO TAKE RESPONSIBILITY FOR THE PLASTIC POLLUTION CRISIS |
Category | B04. Animation |
Entrant | METHODNMADNESS Singapore, SINGAPORE |
Idea Creation | PARK VILLAGE London, UNITED KINGDOM |
Idea Creation 2 | STUDIO BIRTHPLACE Klang, MALAYSIA |
Production | PARK VILLAGE London, UNITED KINGDOM |
Production 2 | METHODNMADNESS Singapore, SINGAPORE |
Production 3 | STUDIO BIRTHPLACE Klang, MALAYSIA |
Post Production | METHODNMADNESS Singapore, SINGAPORE |
Name | Company | Position |
---|---|---|
Jorik Dozy | Studio Birthplace | Director |
Sil van der Woerd | Studio Birthplace | Director |
Sean Lin | Studio Birthplace | Producer |
Tom Webb | UK Park Village | Producer |
Adam Booth | UK Park Village | Executive Producer |
Wen Hao Tan | Method and Madness | CG Executive Producer |
Christian Fontaine | Method and Madness | CG Producer |
Alex Scollay | Method and Madness | CG Director |
Kevin Chua | Method and Madness | CG Previs Artist |
Abdul Rahman | Method and Madness | CG Artist |
Pilipino Reyes | Method and Madness | CG Artist |
Jia Jun Haw | Method and Madness | CG Artist |
Simon ‘Duck’ Rafin | Method and Madness | Compositor |
Peter Myers | UK Park Village | Brand Partnership Consultant |
Wavefarer Audio | Studio Birthplace | Sound Design |
Onn San | Studio Birthplace | Music Composer |
Matt Forde | Studio Birthplace | V.O. Boris Johnson |
Jon Culshaw | Studio Birthplace | V.O. Michael Gove |
GCRS London | UK Park Village | Recording Studio |
Gary Turnbull | UK Park Village | V.O. Sound Engineer |
“There is no greater duty for any nation than protecting our people and our planet,” - UK prime minister, Boris Johnson, at the 2020 Cop26 climate conference in Glasgow. In 2020, the UK exported 688,000 tonnes of plastic packaging waste; that’s an equivalent of 1.8 million kilograms a day. This plastic waste is dumped onto third world and developing countries, exacerbating the global health and environmental crisis. We wanted to create a film that would raise awareness of the issue in a way that would spark serious discussion around the actionable change needed. Wasteminster is a uniquely original depiction of the plastic waste crisis the UK is fuelling every single day.
While we chose animation to create a satirical tone, we also wanted the film to convey in the most accurate way possible, the true scale of the issue at hand. An exact replica of Downing Street was built based on satellite imagery. We researched the most common items that make up plastic waste, which resulted in 150 different pieces of plastic trash. To realise the most realistic camerawork possible, we built a custom virtual reality camera rig that allowed an Oculus Rift VR headset to be mounted to a professional camera mount so the directors could physically hand-operate a "real" camera in a virtual reality representation of the scenes. This hand-held feel to the camerawork transports the viewer into the action and lets them experience the kinetic energy on the spot as if they were being swept along with Boris Johnson.