| Title | GAME RESPONSIBLY – BATTLEGROUNDS MOBILE INDIA |
| Brand | BATTLEGROUNDS MOBILE INDIA |
| Product / Service | BATTLEGROUNDS MOBILE INDIA |
| Category | B03. Sound Design |
| Entrant | EARLY MAN FILM PVT LTD Mumbai, INDIA |
| Idea Creation | DDB MUDRA Mumbai, INDIA |
| Production | EARLY MAN FILM PVT LTD Mumbai, INDIA |
| Name | Company | Position |
|---|---|---|
| Abhinav Pratiman | Early Man Film Pvt Ltd | Director |
| Anand Menon | Early Man Film Pvt Ltd | Executive Producer |
| Amarjeet Phukan | Early Man Film Pvt Ltd | Producer |
| Rahul Mathew | DDB Mudra | Chief Creative Officer |
| Vishnu Srivastav | DDB Mudra | Creative Team |
| Sooraj Pillai | DDB Mudra | Creative Team |
| Neha Sathe | DDB Mudra | Creative Team |
| Murugaiya Gokul | DDB Mudra | Creative Team |
| Sudhira Mendon | DDB Mudra | Creative Team |
| Netra Ramachandran | DDB Mudra | Strategy Team |
| Sukshita Singh | DDB Mudra | Strategy Team |
| Shikha Davessar | DDB Mudra | Business Team |
| Sheenu Gaur | DDB Mudra | Business Team |
| Sanjana Chetan | DDB Mudra | Business Team |
| Tilak Goswami | Freelance | Sound Designer |
| Kenneth Basumatary | Freelance | Music Director |
| Sumit and Bhavna | The Perfect Way Casting | Casting Director |
| Amit Chitnis | Sally's Studio | Online Artiste |
| Shruti Gupte | Freelance | Production Designer |
| Yash Khanna | Freelance | Cinematographer |
| Tanya Oak | Freelance | Costume Stylist |
| Shivkumar Panicker | Freelance | Editor |
| Naved Rizvi | Freelance | First AD |
| Rooma Talukdar | Freelance | Make Up Artiste |
| Vineesh Vijayan | Studio Skwer | Colorist |
| Shail Vora | Freelance | Line Producer |
Battlegrounds Mobile India (BGMI) – a popular mobile video game in India – recognised the problem of excessive gaming among players. Driven by the need to foster a safe and healthy gaming environment, the Game Responsibly campaign tackles the problem of obsessive gaming in a light-hearted manner. And it does so by speaking not only to gamers, but also their friends and family. The film uses the incessant and iconic sounds of BGMI as a metaphor for excessive gaming; this is shown by the protagonist mimicking the sounds orally. Humour is employed to drive home the features introduced by BGMI to combat gaming addiction, including OTP authentication for minors and limits on daily in-game spending. The film organically embeds the problem of over-gaming and its subsequent solution (offered by the new features of BGMI) into a relatable and non-preachy narrative. It is an unexpected take on a pressing issue.
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