THE GIRL WHO LOVED INSECTS

TitleTHE GIRL WHO LOVED INSECTS
BrandWASEDA ACADEMY
Product / ServiceCORPORATE
CategoryA05. Consumer Services / Business to Business
EntrantROBOT COMMUNICATIONS INC. Shibuya, JAPAN
Idea Creation ADK MARKETING SOLUTIONS INC. Tokyo, JAPAN
Production ROBOT COMMUNICATIONS INC. Shibuya, JAPAN

Credits

Name Company Position
Tomohiro Nishijima BASE Creative Director, Copy Writer, Planner
Erika Konno WHO ARE YOU Director
Jun Usui ADK Marketing Solutions Inc. Account Director
Tomonori Sakaguchi ADK Marketing Solutions Inc. Account Manager
Takuma Ichisugi ADK Marketing Solutions Inc. Account Executive
Hiroshi Yoshida ADK Marketing Solutions Inc. Account Executive
Hikaru Wachi ADK Marketing Solutions Inc. Account Executive
Kento Sasaki ADK Marketing Solutions Inc. Account Executive
Shunya Kobayashi ADK Marketing Solutions Inc. Account Executive
Noriko Natsume Red Frogs Strategic Planner
Yoshimasa Hayashi ADK Marketing Solutions Inc. Agency Producer
Hiroyuki Ueno ROBOT COMMUNICATIONS INC. Executive Producer
Haruki Yokoyama ROBOT COMMUNICATIONS INC. Producer
Misato Yamochi ROBOT COMMUNICATIONS INC. Production Manager
Machi Morishita ROBOT COMMUNICATIONS INC. Production Manager
Daichi Hayashi TOKYO Cameraman
Haruka Harazawa TOKYO Lighting
Chisumi Hasegawa mahou Production Designer
Hiroki Yamaoka CONNECTION Editor
Ryota Abe TRES Online Editor
Katsuya Yamada aiin Music Producer
Maia Hirasawa Free Music Composer, Lyrics

Write a short summary of what happens in the film

The film is about the growth of a girl who desires to pursue what she loves and a loving father who believes in her and supports her. Yoshiko, the girl, has an intense interest in insects. Her classmates and the older kids in school think this strange and tease her because “it’s weird for a girl to like insects. The father encourages her not to mind what the kids say. “Love will carry you through,” he tells her. Yoshiko is in shock one day, when her precious beetle dies, but this further piques her curiosity to study living things. With the continuous support of her parents and her father’s words, Yoshiko immerses herself in biology. She spends her days and nights at her desk studying throughout junior high, high school, and university. Later, after having become a researcher, she makes a historical discovery. All because she pursued what she loved.

Cultural / Context information for the jury

Unlike in Europe and the United States, admittance into Japanese schools are often determined by a one-time written test. School grades, statement of purpose, and extra-curricular activities are not taken into much consideration unless in unconventional screening systems. For this reason, many parents feel the need to pressure their children to acquire the knowledge necessary to score high on the written tests, creating a uniquely Japanese business that is the cram school system. Because of this, there is little room for an educational environment that allows for a child to develop an independent mind, and to pursue individual interests, and for the parents to support that. What you see in this film is a rare case.