Title | THE GIRL WHO LOVED INSECTS |
Brand | WASEDA ACADEMY |
Product / Service | CORPORATE |
Category | A05. Consumer Services / Business to Business |
Entrant | ROBOT COMMUNICATIONS INC. Shibuya, JAPAN |
Idea Creation | ADK MARKETING SOLUTIONS INC. Tokyo, JAPAN |
Production | ROBOT COMMUNICATIONS INC. Shibuya, JAPAN |
Name | Company | Position |
---|---|---|
Tomohiro Nishijima | BASE | Creative Director, Copy Writer, Planner |
Erika Konno | WHO ARE YOU | Director |
Jun Usui | ADK Marketing Solutions Inc. | Account Director |
Tomonori Sakaguchi | ADK Marketing Solutions Inc. | Account Manager |
Takuma Ichisugi | ADK Marketing Solutions Inc. | Account Executive |
Hiroshi Yoshida | ADK Marketing Solutions Inc. | Account Executive |
Hikaru Wachi | ADK Marketing Solutions Inc. | Account Executive |
Kento Sasaki | ADK Marketing Solutions Inc. | Account Executive |
Shunya Kobayashi | ADK Marketing Solutions Inc. | Account Executive |
Noriko Natsume | Red Frogs | Strategic Planner |
Yoshimasa Hayashi | ADK Marketing Solutions Inc. | Agency Producer |
Hiroyuki Ueno | ROBOT COMMUNICATIONS INC. | Executive Producer |
Haruki Yokoyama | ROBOT COMMUNICATIONS INC. | Producer |
Misato Yamochi | ROBOT COMMUNICATIONS INC. | Production Manager |
Machi Morishita | ROBOT COMMUNICATIONS INC. | Production Manager |
Daichi Hayashi | TOKYO | Cameraman |
Haruka Harazawa | TOKYO | Lighting |
Chisumi Hasegawa | mahou | Production Designer |
Hiroki Yamaoka | CONNECTION | Editor |
Ryota Abe | TRES | Online Editor |
Katsuya Yamada | aiin | Music Producer |
Maia Hirasawa | Free | Music Composer, Lyrics |
The film is about the growth of a girl who desires to pursue what she loves and a loving father who believes in her and supports her. Yoshiko, the girl, has an intense interest in insects. Her classmates and the older kids in school think this strange and tease her because “it’s weird for a girl to like insects. The father encourages her not to mind what the kids say. “Love will carry you through,” he tells her. Yoshiko is in shock one day, when her precious beetle dies, but this further piques her curiosity to study living things. With the continuous support of her parents and her father’s words, Yoshiko immerses herself in biology. She spends her days and nights at her desk studying throughout junior high, high school, and university. Later, after having become a researcher, she makes a historical discovery. All because she pursued what she loved.
Unlike in Europe and the United States, admittance into Japanese schools are often determined by a one-time written test. School grades, statement of purpose, and extra-curricular activities are not taken into much consideration unless in unconventional screening systems. For this reason, many parents feel the need to pressure their children to acquire the knowledge necessary to score high on the written tests, creating a uniquely Japanese business that is the cram school system. Because of this, there is little room for an educational environment that allows for a child to develop an independent mind, and to pursue individual interests, and for the parents to support that. What you see in this film is a rare case.