| Title | THRIVE BY FIVE |
| Brand | THE MINDEROO FOUNDATION |
| Product / Service | THRIVE BY FIVE INITIATIVE |
| Category | G07. Corporate Purpose & Social Responsibility |
| Entrant | M&C SAATCHI Sydney, AUSTRALIA |
| Idea Creation | M&C SAATCHI Sydney, AUSTRALIA |
| Idea Creation 2 | THE MINDEROO FOUNDATION Perth, AUSTRALIA |
| Media Placement | BOHEMIA GROUP Sydney, AUSTRALIA |
| PR | THE MINDEROO FOUNDATION Perth, AUSTRALIA |
| Production | FINCH Sydney, AUSTRALIA |
| Post Production | FINCH Sydney, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Cam Blackley | M&C Saatchi | Chief Creative Officer |
| Mandie van der Merwe | M&C Saatchi | Executive Creative Director |
| Avish Gordhan | M&C Saatchi | Executive Creative Director |
| Tom Bradbeer | M&C Saatchi | Senior Copywriter |
| Laura Brown | M&C Saatchi | Senior Art Director |
| Emma Parsons | M&C Saatchi | Head of Content |
| Cat Mellon | M&C Saatchi | Group Strategy Director |
| Andrew Perry | M&C Saatchi | Producer |
| Am Lall | M&C Saatchi | Group Account Director |
| Justin Graham | M&C Saatchi | Group CEO |
| Michael McEwan | M&C Saatchi | Managing Director |
| Brett Dawson | Bohemia Group | CEO |
| Aaron D'artona | Bohemia Group | Connection Design Director |
| Natasha Young | Bohemia Group | Business Director |
| Abbey Tarlinton | Bohemia Group | Media Manager |
| Jimmy Dau | Bohemia Group | National Partnership Director |
| Michael Gracey | FINCH | Director |
| Corey Esse | FINCH | Executive Producer |
| Claire Thompson | FINCH | Producer |
| Tim Tregoning | FINCH | DOP |
| Nicola Forrest | The Minderoo Foundation | Co-Chair and Co-Founder |
| Jay Weatherill | The Minderoo Foundation | Chief Executive Officer |
| David Ohana | The Minderoo Foundation | Communications Director |
| Angus Ingham | The Minderoo Foundation | Head of Brands and Campaigns |
| Melissa Teo | The Minderoo Foundation | Content, research and evaluation lead |
| Andrew Hagger | The Minderoo Foundation | Chief Executive Officer |
| Felicity Gooding | The Minderoo Foundation | Deputy Chief Executive Officer |
| Anthony Flannery | The Minderoo Foundation | Director of External Affairs |
| Madeline Arnold | The Minderoo Foundation | Social Media Manager |
| Alex Massey | The Minderoo Foundation | Communications Specialist |
| Shaun Devitt | The Minderoo Foundation | Head of Media |
| Andrew Hunter | The Minderoo Foundation | Director of Thrive by Five App |
| Jeremy Sinclair | M&C Saatchi London | Chariman |
| Bill Muirhead | M&C Saatchi London | Executive Director |
7-year-old Molly Wright takes to the TED stage and proves what play-based learning in the first five years can produce. For over 7 minutes, Molly presents facts, experiments, and a heartfelt plea in a language anyone, anywhere can understand.
Thrive by Five is an initiative of Minderoo Foundation that is campaigning to make early learning childcare systems high quality and universally accessible. Recently, leading scientific research in this area has proven how positive interactions in the first five years of a child’s life can have a remarkable impact on their entire future. Yet parents all around the world are finding this out too late, if ever. We needed to present the neuroscience in a way that everyone, everywhere could understand.
Video URL | Supporting Webpage