Write a short summary of what happens in the film

Four researchers are stuck in Antarctica for 6 months over winter. One of them finds an unchecked Lotto ticket in his pocket and asks if the rest of them want to "buy in" (which they do with their precious chocolate biscuits, the currency of Antarctica) But they decide not to check the results and spend the next 6 months dreaming about what they'll do if they win...

Cultural / Context information for the jury

It's an odd behaviour, but many Lotto players put off checking their ticket to give themselves longer to imagine. So for the first time, instead of focusing on "the win", we focused on the fun that can be found in "the wait".

Explain how the work innovatively used the film medium.

The New Zealand Herald has been quoted as saying that "Lotto ads are one of the few pieces of advertising that New Zealanders actually look forward to" So when we cut off the ending of our commercial, the nation was up in arms. Until we revealed to them we'd created a site they could to explore to unlock the ending, which took them even deeper into the story. The customer insight is something that all Lotto players know, but no one had talked about. So we brought it to life in film, and then let them experience it for real, by giving them the same feeling as the characters in the story.