THE WATCH

Short List
TitleTHE WATCH
BrandSKY
Product / ServiceSKY TV
CategoryA04. Media / Entertainment
EntrantDDB NEW ZEALAND Auckland, NEW ZEALAND
Idea Creation DDB NEW ZEALAND Auckland, NEW ZEALAND
Production BLOCKHEAD VFX Auckland, NEW ZEALAND

Credits

Name Company Position
Rory McKechnie DDB New Zealand/Aotearoa CD
Zac Lancaster DDB New Zealand/Aotearoa Art Director
Gary Steele DDB New Zealand/Aotearoa ECD
Karla Fisher DDB Group Aotearoa New Zealand Lead Business Partner
Aaron Hodgson DDB Group New Zealand Senior Business Director
Katy Holden DDB Group New Zealand Planner
Andrew McLean Good Oil Executive Producer
Alex Mortimer DDB Group New Zealand Account Manager
Rupert Price DDB Group Aotearoa New Zealand Chief Strategy Officer
Judy Thompson DDB Group Aotearoa New Zealand Executive Producer
Tom Colbeck DDB Group New Zealand Lead Integrated Producer
Joel Kefali Good Oil Director
Ginny Loane Blockhead VFX DOP
Guy Treadgold Blockhead VFX Production Designer
Jack Hutchings The Editors Editor
Mahuia Bridgman-Cooper Mahuia Bridgman-Cooper Music
. . Franklin Road Sound
Helen Fitzsimmons SKY New Zealand Head of Brand and Sport Marketing
Jo Childs SKY New Zealand Brand Manager

Write a short summary of what happens in the film

“To launch Sky TV’s new positioning – Life Needs More Sky, we created a spot that shows how much-loved entertainment permeates life – no matter who, or what, you are. In the film we see a cast of adorable farmyard animals quoting their favourite lines from movies, from the rabbit impersonating Robert De Niro in Taxi Driver, to the tortoise who loves The Fast and The Furious. We finally realise where they’ve learned this from when we see them watching Sky TV through the window of a farmhouse.”