| Title | THE WATCH |
| Brand | SKY |
| Product / Service | SKY TV |
| Category | A04. Media / Entertainment |
| Entrant | DDB NEW ZEALAND Auckland, NEW ZEALAND |
| Idea Creation | DDB NEW ZEALAND Auckland, NEW ZEALAND |
| Production | BLOCKHEAD VFX Auckland, NEW ZEALAND |
| Name | Company | Position |
|---|---|---|
| Rory McKechnie | DDB New Zealand/Aotearoa | CD |
| Zac Lancaster | DDB New Zealand/Aotearoa | Art Director |
| Gary Steele | DDB New Zealand/Aotearoa | ECD |
| Karla Fisher | DDB Group Aotearoa New Zealand | Lead Business Partner |
| Aaron Hodgson | DDB Group New Zealand | Senior Business Director |
| Katy Holden | DDB Group New Zealand | Planner |
| Andrew McLean | Good Oil | Executive Producer |
| Alex Mortimer | DDB Group New Zealand | Account Manager |
| Rupert Price | DDB Group Aotearoa New Zealand | Chief Strategy Officer |
| Judy Thompson | DDB Group Aotearoa New Zealand | Executive Producer |
| Tom Colbeck | DDB Group New Zealand | Lead Integrated Producer |
| Joel Kefali | Good Oil | Director |
| Ginny Loane | Blockhead VFX | DOP |
| Guy Treadgold | Blockhead VFX | Production Designer |
| Jack Hutchings | The Editors | Editor |
| Mahuia Bridgman-Cooper | Mahuia Bridgman-Cooper | Music |
| . . | Franklin Road | Sound |
| Helen Fitzsimmons | SKY New Zealand | Head of Brand and Sport Marketing |
| Jo Childs | SKY New Zealand | Brand Manager |
“To launch Sky TV’s new positioning – Life Needs More Sky, we created a spot that shows how much-loved entertainment permeates life – no matter who, or what, you are. In the film we see a cast of adorable farmyard animals quoting their favourite lines from movies, from the rabbit impersonating Robert De Niro in Taxi Driver, to the tortoise who loves The Fast and The Furious. We finally realise where they’ve learned this from when we see them watching Sky TV through the window of a farmhouse.”