| Title | SPACE MANU |
| Brand | L&P |
| Product / Service | L&P |
| Category | A01. Consumer Goods |
| Entrant | DDB NEW ZEALAND Auckland, NEW ZEALAND |
| Idea Creation | DDB NEW ZEALAND Auckland, NEW ZEALAND |
| Production | GOOD OIL FILMS Auckland, NEW ZEALAND |
| Production 2 | BEATWORMS Auckland, NEW ZEALAND |
| Post Production | BLOCKHEAD VFX Auckland, NEW ZEALAND |
| Post Production 2 | BEATWORMS Auckland, NEW ZEALAND |
| Name | Company | Position |
|---|---|---|
| Freddie Coltart | DDB New Zealand/Aotearoa | CD |
| Matt Williams | DDB New Zealand/Aotearoa | CD |
| Claire Colohan | DDB Group Aotearoa New Zealand | Lead Integrated Producer |
| Thinza Mon | DDB Group New Zealand | Planning Director |
| Damon Stapleton | DDB Aotearoa/New Zealand | Chief Creative Officer |
| Gary Steele | DDB New Zealand/Aotearoa | Executive Creative Director |
| Judy Thompson | DDB Group Aotearoa New Zealand | Executive Producer |
| Nikki McKelvie | DDB Group Aotearoa New Zealand | Managing Partner |
| Crystal Clark | DDB Group Aotearoa New Zealand | Business Partner |
| Ella Bilham | DDB Group Aotearoa New Zealand | Senior Business Manager |
| Lucinda Sherborne | DDB Group Aotearoa New Zealand | Executive Planning Director |
| Melissa Ching | DDB Group Aotearoa New Zealand | Integrated Producer |
| Adam Gunser | Good Oil | Director |
| George Mackenzie | Good Oil | Managing Director |
| Andrew McLean | Good Oil | Executive Producer |
| Marty Williams | Good Oil | DOP |
| Simon Price | Good Oil | Editor |
| . . | Blockhead | Post Production |
| Cam Ballantyne | Beatworms | Music and Sound Designer |
| Hannah McDonald | Ikon | Account Director |
| Hannah Merrit | Ikon | Communications Manager |
| Kyra Hale | Ikon | Strategy Director |
| Kyra Hale | Ikon | Strategy Director |
| Mat Baker | Kate & Crew | Stills Photographer |
| Wendy Rayner | Coca Cola Amatil | General Manager Strategy & Brand |
| Angela Broad | Coca Cola Amatil | Head of Marketing & Design |
| Laura Knight | Coca Cola Amatil | Senior Brand Manager |
What appears to be a young Kiwi astronaut stands on a platform hanging from a weather balloon in Earth's outer atmosphere. He leaps off towards New Zealand. As he tumbles earthward, we see him begin to remove pieces of clothing. He's now falling to earth in just a pair of shorts. We cut to a local pool in New Zealand. It's a classic lazy Sunday afternoon. The astronaut pulls himself into the perfect tuck position to perform a 'manu' (an iconic Kiwi-style cannonball.) He lands with. a decent splash. And like any Kiwi would, asks his L&P-drinking poolside friends how good his manu was. They reply, in a typically chilled deadpan Kiwi fashion. His manu, from the outer limits of Earth's atmosphere was just; "pretty good" and "alright." And because Kiwis are so chilled, our astronaut seems perfectly happy with that review. Cut to the endframe. Drink Chilled. L&P
Kiwi's are famously relaxed. If you're a Kiwi and your leg's on fire, most likely, you casually look down and shrug. We're not hyperbolic or get too excited, but keep things very chilled and downplayed. As dry as it comes. And no Kiwi brand is more chilled out than L&P – an iconic symbol of Kiwiness, in a bottle, going back generations. But in recent times, L&P and the next generation of younger drinkers were beginning to forget that. So, we created a new platform to re-Kiwi and re-chill the brand; drink chilled. Just like we are as people, just like the drink is best enjoyed. Obviously, we launched it with the most intense manu* the world's ever seen (a 'manu' is a Kiwi-style cannonball, world famous in New Zealand). And once again, L&P was the king of Kiwi and chill. NOTE: L&P is New Zealand's most popular local soda.