Title | BESIDE YOUR IMAGINATION |
Brand | BROTHER INDUSTRIES, LTD. |
Product / Service | CORPORATE |
Category | B05. Consumer Services / Business to Business |
Entrant | SHINTO TSUSHIN Nagoya, JAPAN |
Idea Creation | SHINTO TSUSHIN Nagoya, JAPAN |
Name | Company | Position |
---|---|---|
KOUHEI MATSUSHITA | Shinto Tsushin Co.,Ltd. | Creative Director |
TAKESHI KATO | Shinto Tsushin Co.,Ltd. | Account Manager |
YOSHITAKA KONDO | ENDOJI.LABO | Director |
TETSUJI YAMADA | ENDOJI.LABO | Producer |
The theme of this video is imagination in manufacturing. Paper crafts and metal sculptures made with the company's products appear one after another, showing a mysterious world full of imagination. Through this video, we appeal the appeal of free and idea-filled monozukuri.
In Japan, the term "monozukuri" refers to the process of production in which engineers put their souls into their work. In this work, we made all the items that appear in the video with our own products, expressing the brand's attitude towards "monozukuri".