| Title | DAD’S THRONE |
| Brand | TAIWAN SAKURA CORPORATION |
| Product / Service | SAKURA KITCHEN-LIFE |
| Category | E01. Branded Content & Entertainment Film |
| Entrant | WUNDERMAN THOMPSON Taipei, TAIWAN |
| Idea Creation | WUNDERMAN THOMPSON Taipei, TAIWAN |
| Production | WUNDERMAN THOMPSON Taipei, TAIWAN |
| Name | Company | Position |
|---|---|---|
| I-Fei Chang | Wunderman Thompson Taipei | Director |
| Lulu Lu | Wunderman Thompson Taipei | Director / Creative Development |
| Rex Lin | Wunderman Thompson Taipei | Director / Creative Development |
| CLOUD KAO | Wonderman Thompson Taipei | Creative Development / Copy writen |
| KEVIN HUANG | Wonderman Thompson Taipei | Creative Development / Copy Writen |
| Akira Chen | Wunderman Thompson Taipei | Creative Development / Design |
| JOE CHANG | Wonderman Thompson Taipei | Group account director |
| AMBER SUNG | Wonderman Thompson Taipei | Account manager |
| JANE CHAMG | Wonderman Thompson Taipei | Account Executive |
| MAX LEU | Wonderman Thompson Taipei | Agency Producer |
| GING-ZIM LO | DN PICTURES | Director |
The daughter reveals the reason why their serious father insists on the same seat which ignored by other family members all the time. At last, the daughter realizes the true meaning behind the ritual is that the seat is not only about where to sit, but also represents the position of each family member in each other's hearts. Even if her father later got Alzheimer’s disease, he still remembered his seat because it was a seat that let him see his family clearly and protect them.
Taiwanese like to watch videos on the Internet, particularly emotional micro films that are related to their daily lives. There is a phenomenon in Taiwan, every family has its own "life ritual", especially for the fixed seats during mealtime.