THE ANTICIPATOR

TitleTHE ANTICIPATOR
BrandTOKYO GAS
Product / ServiceTOKYO GAS CORPORATE BRAND
CategoryB05. Consumer Services / Business to Business
EntrantDENTSU CREATIVE X INC. Tokyo, JAPAN
Idea Creation DENTSU INC. Tokyo, JAPAN
Production DENTSU CREATIVE X INC. Tokyo, JAPAN
Production 2 KEY PRO INC. Tokyo, JAPAN

Credits

Name Company Position
Yoshimitsu Sawamoto DENTSU INC. Exective creative director
Gen Tanaka DENTSU INC. Creative Director
Toshihiro Seki DENTSU INC. Planner/Copy writer
Chihiro Kato DENTSU INC. Copy Writer
Junya Takahashi DENTSU CREATIVE FORCE INC. Creative Producer
Yuuki Kidono KEY pro INC. Producer
Yuka Gogun DENTSU CREATIVE X INC. Producer
Ryota Mori DENTSU CREATIVE X INC. Production Manager
Miyu Shimizu DENTSU CREATIVE X INC. Production Manager
Machina Anzai DENTSU CREATIVE X INC. Production Manager
Moe Ikawa DENTSU CREATIVE X INC. Production Manager
Atsunari Takahashi DENTSU CREATIVE X INC. Production Manager
Miku Samukawa DENTSU CREATIVE X INC. Production Manager
Erika Konno WHOAREYOU Director
Keisuke Imamura VOYAGER Cinematographer
Yamato Sugiyama Freelance Aph
Masaki Shirota TFC Plus Corporation Data Manager
Tatsuya Hirayama Freelance Lighting
Motoki Tanabe Freelance Ald
Chisumi Hasegawa mahou Inc. Art Producer/Designer
yoppy . juice&juicy.Co.,Ltd Fashion Stylist
Manami Kiuchi Otie Hair Stylist
Masako Yamauchi que sera Casting
Yuya Tanaka SKALY CO., LTD. Casting
Kanako Igarashi SKALY CO., LTD. Casting
yukino . acali.Co.,Ltd Cast
Shusaku Sato GO! SAY! DO! Corporation Narrator
Shu Haga TREE Digital Studio Inc. Colorist
Daiki Yamaoka CONNECTION Inc. Editor
Ryota Abe TRES Editor
Masaaki Yoshizaki PPC Sound Mixer/ Engineer
Katsuya Yamada AIIN CO.,LTD. Sound Design

Write a short summary of what happens in the film

The film follows a woman as she successfully prevents the occurrence of various everyday disasters simply by anticipating them. The notion is that disaster prevention is as much about having reliable prevention technology as it is about our capacity to anticipate the disasters themselves. The spot’s slogan, "Better disaster prevention comes from thinking ahead," summarizes the Tokyo Gas Group's ongoing efforts to strengthen prevention measures by foreseeing and preparing for every possible situation.

Cultural / Context information for the jury

For Japan, The Great East Japan Earthquake of March 2011 served as a harsh reminder of just how powerful nature can be, with its ability to wreak havoc in ways unimaginable. Prevention technology is essential when it comes to preventing disasters like this in Japan, but it's the human ability to imagine that's truly being put to the test. In March 2021, 10 years after the Great East Japan Earthquake, Tokyo Gas Group aired a commercial to convey the importance of not being overconfident in existing technology but to be making continuous improvements while also fully anticipating all possible situations.

Links

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