Title | THE ANTICIPATOR |
Brand | TOKYO GAS |
Product / Service | TOKYO GAS CORPORATE BRAND |
Category | B05. Consumer Services / Business to Business |
Entrant | DENTSU CREATIVE X INC. Tokyo, JAPAN |
Idea Creation | DENTSU INC. Tokyo, JAPAN |
Production | DENTSU CREATIVE X INC. Tokyo, JAPAN |
Production 2 | KEY PRO INC. Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Yoshimitsu Sawamoto | DENTSU INC. | Exective creative director |
Gen Tanaka | DENTSU INC. | Creative Director |
Toshihiro Seki | DENTSU INC. | Planner/Copy writer |
Chihiro Kato | DENTSU INC. | Copy Writer |
Junya Takahashi | DENTSU CREATIVE FORCE INC. | Creative Producer |
Yuuki Kidono | KEY pro INC. | Producer |
Yuka Gogun | DENTSU CREATIVE X INC. | Producer |
Ryota Mori | DENTSU CREATIVE X INC. | Production Manager |
Miyu Shimizu | DENTSU CREATIVE X INC. | Production Manager |
Machina Anzai | DENTSU CREATIVE X INC. | Production Manager |
Moe Ikawa | DENTSU CREATIVE X INC. | Production Manager |
Atsunari Takahashi | DENTSU CREATIVE X INC. | Production Manager |
Miku Samukawa | DENTSU CREATIVE X INC. | Production Manager |
Erika Konno | WHOAREYOU | Director |
Keisuke Imamura | VOYAGER | Cinematographer |
Yamato Sugiyama | Freelance | Aph |
Masaki Shirota | TFC Plus Corporation | Data Manager |
Tatsuya Hirayama | Freelance | Lighting |
Motoki Tanabe | Freelance | Ald |
Chisumi Hasegawa | mahou Inc. | Art Producer/Designer |
yoppy . | juice&juicy.Co.,Ltd | Fashion Stylist |
Manami Kiuchi | Otie | Hair Stylist |
Masako Yamauchi | que sera | Casting |
Yuya Tanaka | SKALY CO., LTD. | Casting |
Kanako Igarashi | SKALY CO., LTD. | Casting |
yukino . | acali.Co.,Ltd | Cast |
Shusaku Sato | GO! SAY! DO! Corporation | Narrator |
Shu Haga | TREE Digital Studio Inc. | Colorist |
Daiki Yamaoka | CONNECTION Inc. | Editor |
Ryota Abe | TRES | Editor |
Masaaki Yoshizaki | PPC | Sound Mixer/ Engineer |
Katsuya Yamada | AIIN CO.,LTD. | Sound Design |
The film follows a woman as she successfully prevents the occurrence of various everyday disasters simply by anticipating them. The notion is that disaster prevention is as much about having reliable prevention technology as it is about our capacity to anticipate the disasters themselves. The spot’s slogan, "Better disaster prevention comes from thinking ahead," summarizes the Tokyo Gas Group's ongoing efforts to strengthen prevention measures by foreseeing and preparing for every possible situation.
For Japan, The Great East Japan Earthquake of March 2011 served as a harsh reminder of just how powerful nature can be, with its ability to wreak havoc in ways unimaginable. Prevention technology is essential when it comes to preventing disasters like this in Japan, but it's the human ability to imagine that's truly being put to the test. In March 2021, 10 years after the Great East Japan Earthquake, Tokyo Gas Group aired a commercial to convey the importance of not being overconfident in existing technology but to be making continuous improvements while also fully anticipating all possible situations.