| Title | CASTROL #STOPCARABUSE |
| Brand | CASTROL |
| Product / Service | CASTROL |
| Category | A01. Consumer Goods |
| Entrant | M&C SAATCHI INDONESIA Jakarta, INDONESIA |
| Idea Creation | M&C SAATCHI INDONESIA Jakarta, INDONESIA |
| Name | Company | Position |
|---|---|---|
| Dami Sidharta | M&C Saatchi Indonesia | creative output, developing the artistic design strategy that defines the company's brand |
The digital film dramatized the uncaring, unknowing attitude of vehicle owners, contrasting it against the pain and suffering which their vehicle engines were going through – ending with the two coming face-to-face and a promise on the part of owners to #StopCarAbuse. https://www.youtube.com/watch?v=pUV89hhSDGw&t=6s