Title | MOT WAITING FOR YOU |
Brand | MOT |
Product / Service | MOT |
Category | A03. Travel, Leisure, Retail, Restaurants & Fast Food Chains |
Entrant | M&C SAATCHI INDONESIA Jakarta, INDONESIA |
Idea Creation | M&C SAATCHI INDONESIA Jakarta, INDONESIA |
Name | Company | Position |
---|---|---|
Dami Sidharta | M&C Saatchi Indonesia | creative output, developing the artistic design strategy that defines the company's brand |
We wanted to motivate people to travel securely, boost their confidence, and earn their conviction by promoting certified safe destinations and presenting stories about diverse lovely local areas that are missing their visitors and are waiting and ready to welcome them back. We inspired people with campaigns and film content that highlight many beautiful and fascinating sites in Indonesia that will always be there, waiting for you to come and discover, and ready to take good care of you and your experience, as part of the DiIndonesiaAja (See you in Indonesia) campaign. The film depicts the country that is waiting to be visited while also emphasizing messages of cleanliness, health and safety, and social distancing ( CHSE : Cleanliness, Health, Safety, and Environmental Sustainability), which we show in the campaign as a guidance for people to travel safely.