MOT WAITING FOR YOU

TitleMOT WAITING FOR YOU
BrandMOT
Product / ServiceMOT
CategoryA03. Travel, Leisure, Retail, Restaurants & Fast Food Chains
EntrantM&C SAATCHI INDONESIA Jakarta, INDONESIA
Idea Creation M&C SAATCHI INDONESIA Jakarta, INDONESIA

Credits

Name Company Position
Dami Sidharta M&C Saatchi Indonesia creative output, developing the artistic design strategy that defines the company's brand

Write a short summary of what happens in the film

We wanted to motivate people to travel securely, boost their confidence, and earn their conviction by promoting certified safe destinations and presenting stories about diverse lovely local areas that are missing their visitors and are waiting and ready to welcome them back. We inspired people with campaigns and film content that highlight many beautiful and fascinating sites in Indonesia that will always be there, waiting for you to come and discover, and ready to take good care of you and your experience, as part of the DiIndonesiaAja (See you in Indonesia) campaign. The film depicts the country that is waiting to be visited while also emphasizing messages of cleanliness, health and safety, and social distancing ( CHSE : Cleanliness, Health, Safety, and Environmental Sustainability), which we show in the campaign as a guidance for people to travel safely.