MALAYSIA’S GREATEST MAKAN HITS

TitleMALAYSIA’S GREATEST MAKAN HITS
BrandGRAB
Product / ServiceGRABFOOD
CategoryG03. Single-market Campaign
EntrantGRAPH STUDIO Petaling Jaya, MALAYSIA
Idea Creation GRAB CREATIVE NETWORK Petaling Jaya, MALAYSIA
Media Placement GRAB CREATIVE NETWORK Petaling Jaya, MALAYSIA
PR GRAB CREATIVE NETWORK Petaling Jaya, MALAYSIA
Production GRAPH STUDIO Petaling Jaya, MALAYSIA
Post Production GURAFU POST Petaling Jaya, MALAYSIA
Post Production 2 LORRYPOP STUDIO SDN. BHD. Petaling Jaya, MALAYSIA
Post Production 3 WAVEFARER AUDIO Kota Kinabalu, MALAYSIA

Credits

Name Company Position
Daisy Sidhu Grab Creative Network PR Director
Andrew Foo Grab Creative Network PR Manager
Amanda Choo Grab Creative Network Media Planning Manager
Sueanne Choong Grab Creative Network Contract Administration Specialist
Carina Teo Grab Creative Network Chief Creative Officer
Wong Sen Kiat Grab Creative Network Executive Creative Director
Sherry Koh Grab Creative Network Copywriter
Michelle Chong Grab Creative Network Copywriter
Zahriel Yazid Grab Creative Network Art Director
Sophia Leong Grab Creative Network Art Director
Sara Lai Grab Creative Network Art Director
Austin Lee Grab Creative Network Designer
Samantha Thomas Grab Creative Network Designer
Jan Teoh Grab Creative Network Agency Producer
Farris Baharom Grab Creative Network Account Director
Sherene Tan Grab Creative Network Account Manager
Hassan Alsagoff Grab Creative Network Country Marketing Head, Malaysia
Sulin Lau Grab Creative Network Regional Country Marketing Head
Cheryl Goh Grab Creative Network Group Head of Marketing & Sustainability
Kenneth Lim Graph Studio Executive Producer
Derrik Yaw Graph Studio Film Director
Chan Teik Quan Graph Studio Co-Director
Tiger Chia Graph Studio Producer
Lee Jade Shan Graph Studio Production Assistant
Peh Ying Jie Graph Studio Production Assistant
Noelle Chong Graph Studio Production Assistant
South Ong Graph Studio Director Of Photography
Brad Chai Graph Studio Storyboard Artist
Mike Chua Graph Studio DI Artist
Usher Lee - Dance Choreographer
Javen . - Scale Model Artist
Melissa Lim Graph Studio Post Producer
Jawagar Samidurai Graph Studio Film Editor
Elyas Adnan Graph Studio Graphic and Animation
Johnathan Lim - 2D Artist
Tzechee Yip - Watercolour Artist
Trisha Toh Take Two Studio Food Artist
Ceres Lau - Paper Artist
Vincent Kiew - Lego Brick Artist
See Chai Se7enHues Toy Brick Artist
Clinton Liew Wavefarer Audio Music Composer
Johnston Wang Wavefarer Audio Sound Designer
Karen Wong Wavefarer Audio Producer
Alif Aolani Tong Tong Asia Rapper
Lil Asian Thiccie - Rapper
Sachié Amira - Vocalist
Khairul Hakim Kamal - Flute Player
Abdul Karim Zafiruddin - Rebana, Kompang, Jidor Player
Razali Bin Abdul Rahim - Kulintangan Player

Write a short summary of what happens in the film

Malaysians love food, or as we call it, “makan”. As a nation home to many ethnicities, food brings Malaysians together. Malaysia Day is a national holiday celebrating the union of East and West Malaysia, symbolising unity among all Malaysians. To celebrate Malaysia Day, Grab created a music video featuring close to 400 Grab Signatures restaurants in a single film, where the lyrics and visuals were comprised almost entirely of restaurant names and food.

Please tell us how the work was designed / adapted for a single country / region / market

The campaign was specifically conceived to celebrate Malaysia Day, which is similar to Independence Day, but celebrates the union of East and West Malaysia. In many ways, Malaysia Day is even more significant than Independence Day, as it symbolises unity among all of Malaysia’s various ethnic groups. Malaysia Day is also a prime advertising season for brands in Malaysia, kind of like the Super Bowl, where brands compete to have the most talked-about ad during the celebration. Celebrating unity with food is uniquely Malaysian, as sharing different food types and cuisine brings Malaysians together like nothing else can.

Links

Video URL