Title | THE UNMASKED SUPERHERO |
Brand | NATIONAL LIBRARY BOARD |
Product / Service | LIBRARY |
Category | B04. Media / Entertainment |
Entrant | OGILVY Singapore, SINGAPORE |
Idea Creation | OGILVY Singapore, SINGAPORE |
Production | DIGITAL CARTEL PTE. LTD. Singapore, SINGAPORE |
Name | Company | Position |
---|---|---|
Nicolas Courant | Ogilvy Singapore | Chief Creative Officer |
Elrid Carvalho | Ogilvy Singapore | Creative Director |
Aritra Dutta | Ogilvy Singapore | Associate Creative Director |
Ginny Lim | Ogilvy Singapore | Associate Creative Director |
Phuc Nguyen | Ogilvy Singapore | Business Director |
Yong Shi Yun | Ogilvy Singapore | Account Director |
Eleni Sardi | Ogilvy Singapore | Account Director |
Charmaine Lim | Ogilvy Singapore | Account Manager |
Vera See | Ogilvy Singapore | Account Manager |
Josephine Pang | Hogarth Worldwide | Agency Producer |
Plastico . | Digital Cartel | Director |
Brandon Tay | Digital Cartel | Executive Producer: |
Sufyan Sam’an | Digital Cartel | Producer |
Terence Tay | Digital Cartel | Producer |
Shirley Chia | Digital Cartel | Production Manager |
Haruld Goh | Digital Cartel | Director Of Photography |
Santiago Saponi | Digital Cartel | Offline Editor |
Alejandra Lezcano | Digital Cartel | Colourist |
Sebastian Caporelli | Wolf VFX | VFX Supervisor |
Leonardo Muzzin | Wolf VFX | VFX Leads |
Junior Santeiro | Wolf VFX | VFX Leads |
In the film, We see Aunty Kim, a 50-something woman in her supermarket uniform, speaking very animatedly while she tells the superhero stories to a group of kids. As she speaks, we see other shoppers and employees have joined the little kids and everyone is listening to her with great interest. At this moment the voiceover starts and conjures up impossible scenarios such as being a vigilante to getting bitten by a Radioactive Chili Crab to find out how she acquired this newfound knowledge. And finally, pinning it down to reading the right books had made her unexpectedly interesting.
When you read more, you acquire a wealth of knowledge. When you acquire more knowledge, you become more interesting. This allows you to better engage with everyone around you. Reading gets you into circles beyond the understanding of your friends, acquaintances and even passers-by. But, when your friends, acquaintances and these passers-by don’t quite understand exactly how you acquired all of this knowledge, they begin to conjure up impossible scenarios for your new-found knowledge. Rarely do they pin it down to reading the right books that make you unexpectedly interesting.