| Title | PARTY |
| Brand | CHEERS |
| Product / Service | CHEERS |
| Category | B01. Consumer Goods |
| Entrant | GIGIL Taguig, THE PHILIPPINES |
| Idea Creation | GIGIL Taguig, THE PHILIPPINES |
| Production | ARCADE FILM FACTORY Makati City, THE PHILIPPINES |
| Name | Company | Position |
|---|---|---|
| Badong Abesamis | GIGIL | Ideation |
| Herbert Hernandez | GIGIL | Ideation |
| Dionie Tañada | GIGIL | Ideation |
| Dionie Tañada | GIGIL | Ideation |
| JR Bumanglag | GIGIL | Ideation |
| Jaime Yusingbo | GIGIL | Ideation |
| JC Aujero | GIGIL | Ideation |
| Hope Reyes | GIGIL | Ideation |
| Nanais Hernandez | GIGIL | Strategy |
| Micco Balana | GIGIL | Client Management |
| Zsa Sunga | GIGIL | Client Management |
| Jim Jimenez | GIGIL | Client Management |
| Jake Yrastorza | GIGIL | Client Management |
| Zahi Depaling | GIGIL | Amplification |
| Marius Talampas | Arcade Film Factory | Production |
| Sasa Abella | Freelancer | Production |
Cheers, to household mess.
Cheers is a brand of products positioned for party mess cleanup...but the pandemic put a stop to parties. And so the brand pivoted, and redefined its use for any household mess (harking back to its original positioning in this campaign).