THE PASSION NEVER STOPS

Short List
TitleTHE PASSION NEVER STOPS
BrandSUNTORY BEVERAGE & FOOD LIMITED
Product / ServiceBOSS COFFEE
CategoryE01. Branded Content & Entertainment Film
EntrantDENTSU INC. Tokyo, JAPAN
Idea Creation DENTSU INC. Tokyo, JAPAN
Media Placement DENTSU INC. Tokyo, JAPAN
PR DENTSU INC. Tokyo, JAPAN
Production GEEK PICTURES INC. Tokyo, JAPAN

Credits

Name Company Position
Yusuke Shimano DENTSU INC. Creative Director
Yoshiyuki Imoto DENTSU INC. Art Director
Kunihiko Mishima DENTSU INC. Copywriter
Ataru Iwahashi DENTSU INC. Account Executive
Rie Masuhara DENTSU INC. Producer
Yukari Oka Suntory Beverage & Food Limited Creative Director
Tetsuya Yoshikawa TOHO CO., LTD. Producer
Yusuke Ishiguro TOHO CO., LTD. Producer
Hiroki Nakasone GEEK PICTURES INC. Production Procuder
Jonan Kishitani GEEK PICTURES INC. Production Procuder
Nobuaki Hongo EPOCH Inc. Film Director
Ryuhei Watanabe W.R.P inc Camera

Write a short summary of what happens in the film

With the release of the new Godzilla movie, BOSS, a canned coffee company that is a "buddy of working people," has released a tribute ad, visualizing the true story of a filmmaker who created a filming technique called "TOKUSATSU" to create Godzilla in Japan in 1954. The story of how Godzilla, one of Japan's most famous movies, was made into a 60-second film.

Cultural / Context information for the jury

In the 1950s, movies were the single greatest source of entertainment for the Japanese people who were battered by World War II. Godzilla was the first Japanese movie to make it to Hollywood, and it is still a very popular movie with new releases in the US. The commercial is based on the true story of when Godzilla was first created in 1954, and is a tribute to the filmmakers who learned from Hollywood's film technology and tried to create Japan's own unique special effect technology "TOKUSATSU". The advertiser, BOSS coffee, is loved in Japan as a "working person's buddy". This commercial is a crystallization of the respect that Boss Coffee has for all workers and filmmakers.

Links

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