Title | SANGSOM BUCKET FOR 1 NATION |
Brand | THAI BEVERAGE CO., LTD. |
Product / Service | SANGSOM |
Category | E01. Branded Content & Entertainment Film |
Entrant | SOUR BANGKOK, THAILAND |
Idea Creation | SOUR BANGKOK, THAILAND |
Media Placement | SOUR BANGKOK, THAILAND |
PR | SOUR BANGKOK, THAILAND |
Production | PHENOMENA CO. Bangkok, THAILAND |
Post Production | MELLOW TUNES Bangkok, THAILAND |
Post Production 2 | KHOMDEE Khet Huai Khwang, THAILAND |
Name | Company | Position |
---|---|---|
Sitta Chantarawong | Sour Bangkok | Creative |
Pimmard Leenutaphong | Sour Bangkok | AE |
Damisa Ongsiriwattana | Sour Bangkok | Creative |
Damisa Ongsiriwattana | Sour Bangkok | Creative |
Gunwara Osathanond | SOUR Bangkok | Media |
Panicha Prasitanond | Sour Bangkok | Media |
Warangrat Rattanabumrung | Sour Bangkok | Creative |
Warangrat Rattanabumrung | Sour Bangkok | Creative |
Kusuma Ruchakityanon | Sour Bangkok | Creative |
Kusuma Ruchakityanon | Sour Bangkok | Creative |
Somruetai Sanchayakorn | Sour Bangkok | AE |
Sucheewa Sukchairungsan | Sour Bangkok | AE |
Wuttipon Thanopajai | Sour Bangkok | Producer |
Napas Warasestasak | Sour Bangkok | Media |
RONG SORALAMP | Phenomena | Production |
KITSIRI KARUNANON | Phenomena | Production |
TEETAWAT TAIFAYONGVIJIT | Phenomena | Production |
YANISA NGAMARUNSUK | Phenomena | Producerction ction |
NIPAPORN HORPISUT | Phenomena | Production |
NIPAPORN HORPISUT | Phenomena | Production |
ATTHAPON KAKKAEW | Phenomena | Production |
SAORAYA TANATAYANUN | Phenomena | Production |
DUANGKAMOL VIMOL | Phenomena | Production |
WANLAPA THONGROD | Phenomena | Production |
CHANINART SANGRAWEE | Phenomena | Production |
Artit Vongmetta | Mellow Tunes | Production |
Supavit Kumkoon | Mellow Tune | Production |
Siwat Homkham | Mellowtune | Production |
Pokpong Jitdee | Mellowtune | Production |
Siyapat Photibusayawat | Mellowtune | Production |
Narin Bovornrattanapran | Mini P | Production |
Kriangsak Leelasermboom | Mini P | Production |
Roungrote Rotepratak | Mini P | Production |
Thanachcha Doungmaan | Mini P | Production |
Duriyin Nadesuwan | Khomdee | Production |
Wongsakorn Klummanee | Khomdee | Production |
Dech Panprasert | Khomdee | Production |
Noppadon Rawangyot | Khomdee | Production |
The film promotes ‘SangSom Bucket For 1’ through the humorous story about the name on the bucket VS. the real name the partygoers are ashamed to use, which demonstrates the function of the new design ‘Bucket For 1’ along the way. At the new normal party during Covid-19, a group of friends are using ‘Bucket for 1’ separately. While they are turning the lid to lock their initial, they find out that 3 of them have the same initial ‘A’ on the lid. In the end, they have to learn to open up and reveal their real ‘Local Name’ to lock their bucket, save everyone but get to know each other more. When the world wants to seperate us, the separating ‘Bucket For 1’ brings us closer, not literally.
Thai people always have their ‘Local Name’ , the real name their parents or even a monk has named for them for good luck since birth. Those names are usually out-to-date, cheesy and funny. Some of the names are mocking their appearance (like Baldy or Chubby), that’s why they keep their local name as secret and making them make up their new ‘Modern Name’ for themselves, the name they are proud to introduce without feeling ashamed of their local background.