SANGSOM BUCKET FOR 1 NATION

TitleSANGSOM BUCKET FOR 1 NATION
BrandTHAI BEVERAGE CO., LTD.
Product / ServiceSANGSOM
CategoryE01. Branded Content & Entertainment Film
EntrantSOUR BANGKOK, THAILAND
Idea Creation SOUR BANGKOK, THAILAND
Media Placement SOUR BANGKOK, THAILAND
PR SOUR BANGKOK, THAILAND
Production PHENOMENA CO. Bangkok, THAILAND
Post Production MELLOW TUNES Bangkok, THAILAND
Post Production 2 KHOMDEE Khet Huai Khwang, THAILAND

Credits

Name Company Position
Sitta Chantarawong Sour Bangkok Creative
Pimmard Leenutaphong Sour Bangkok AE
Damisa Ongsiriwattana Sour Bangkok Creative
Damisa Ongsiriwattana Sour Bangkok Creative
Gunwara Osathanond SOUR Bangkok Media
Panicha Prasitanond Sour Bangkok Media
Warangrat Rattanabumrung Sour Bangkok Creative
Warangrat Rattanabumrung Sour Bangkok Creative
Kusuma Ruchakityanon Sour Bangkok Creative
Kusuma Ruchakityanon Sour Bangkok Creative
Somruetai Sanchayakorn Sour Bangkok AE
Sucheewa Sukchairungsan Sour Bangkok AE
Wuttipon Thanopajai Sour Bangkok Producer
Napas Warasestasak Sour Bangkok Media
RONG SORALAMP Phenomena Production
KITSIRI KARUNANON Phenomena Production
TEETAWAT TAIFAYONGVIJIT Phenomena Production
YANISA NGAMARUNSUK Phenomena Producerction ction
NIPAPORN HORPISUT Phenomena Production
NIPAPORN HORPISUT Phenomena Production
ATTHAPON KAKKAEW Phenomena Production
SAORAYA TANATAYANUN Phenomena Production
DUANGKAMOL VIMOL Phenomena Production
WANLAPA THONGROD Phenomena Production
CHANINART SANGRAWEE Phenomena Production
Artit Vongmetta Mellow Tunes Production
Supavit Kumkoon Mellow Tune Production
Siwat Homkham Mellowtune Production
Pokpong Jitdee Mellowtune Production
Siyapat Photibusayawat Mellowtune Production
Narin Bovornrattanapran Mini P Production
Kriangsak Leelasermboom Mini P Production
Roungrote Rotepratak Mini P Production
Thanachcha Doungmaan Mini P Production
Duriyin Nadesuwan Khomdee Production
Wongsakorn Klummanee Khomdee Production
Dech Panprasert Khomdee Production
Noppadon Rawangyot Khomdee Production

Write a short summary of what happens in the film

The film promotes ‘SangSom Bucket For 1’ through the humorous story about the name on the bucket VS. the real name the partygoers are ashamed to use, which demonstrates the function of the new design ‘Bucket For 1’ along the way. At the new normal party during Covid-19, a group of friends are using ‘Bucket for 1’ separately. While they are turning the lid to lock their initial, they find out that 3 of them have the same initial ‘A’ on the lid. In the end, they have to learn to open up and reveal their real ‘Local Name’ to lock their bucket, save everyone but get to know each other more. When the world wants to seperate us, the separating ‘Bucket For 1’ brings us closer, not literally.

Cultural / Context information for the jury

Thai people always have their ‘Local Name’ , the real name their parents or even a monk has named for them for good luck since birth. Those names are usually out-to-date, cheesy and funny. Some of the names are mocking their appearance (like Baldy or Chubby), that’s why they keep their local name as secret and making them make up their new ‘Modern Name’ for themselves, the name they are proud to introduce without feeling ashamed of their local background.

Links

Video URL