Title | BS |
Brand | CABITAL |
Product / Service | CABITAL CRYPTO |
Category | G06. Breakthrough on a Budget |
Entrant | TBWA\SINGAPORE Singapore, SINGAPORE |
Idea Creation | TBWA\SINGAPORE Singapore, SINGAPORE |
Production | SIXTOES TV Singapore, SINGAPORE |
Production 2 | 13CO Sydney, AUSTRALIA |
Name | Company | Position |
---|---|---|
Andy Grant | TBWA\Singapore | Executive Creative Director |
Asheen Naidu | TBWA\Singapore | ]Creative Director |
Zachary Desker | TBWA\Singapore | Art Director |
Yashanti Yap | TBWA\Singapore | Copywriter |
Peter Etheridge | TBWA\ Singapore | Regional Business Lead |
Ash Chaudhry | TBWA\Singapore | Brand Director |
Irish Florentino | TBWA\Singapore | Brand Manager |
Anirudh Chohan | TBWA\Singapore | Strategy Director |
Lisa Oon | TBWA\Singapore | Strategist |
Nash Tan | TBWA\Singapore | Associate Project Director |
Sariyanti Sannie | SixToes.TV | Agency Executive Producer |
Maggie Chan | SixToes.TV | Agency Producer |
Lizzy Bailey | 13Co | Director |
Cabital is a new player in the crypto category that is currently dominated by tech and finance elites. Their mission is to bring some common sense to the world of crypto for the average Joe. Put another way, Cabital's stance is 'Crypto. Without the crazy.' True to that brand line, their brand launch film uses the symbol of a bull to call other crypto brands out on their crazy BS, literally and metaphorically.