BS

TitleBS
BrandCABITAL
Product / ServiceCABITAL CRYPTO
CategoryG06. Breakthrough on a Budget
EntrantTBWA\SINGAPORE Singapore, SINGAPORE
Idea Creation TBWA\SINGAPORE Singapore, SINGAPORE
Production SIXTOES TV Singapore, SINGAPORE
Production 2 13CO Sydney, AUSTRALIA

Credits

Name Company Position
Andy Grant TBWA\Singapore Executive Creative Director
Asheen Naidu TBWA\Singapore ]Creative Director
Zachary Desker TBWA\Singapore Art Director
Yashanti Yap TBWA\Singapore Copywriter
Peter Etheridge TBWA\ Singapore Regional Business Lead
Ash Chaudhry TBWA\Singapore Brand Director
Irish Florentino TBWA\Singapore Brand Manager
Anirudh Chohan TBWA\Singapore Strategy Director
Lisa Oon TBWA\Singapore Strategist
Nash Tan TBWA\Singapore Associate Project Director
Sariyanti Sannie SixToes.TV Agency Executive Producer
Maggie Chan SixToes.TV Agency Producer
Lizzy Bailey 13Co Director

Write a short summary of what happens in the film

Cabital is a new player in the crypto category that is currently dominated by tech and finance elites. Their mission is to bring some common sense to the world of crypto for the average Joe. Put another way, Cabital's stance is 'Crypto. Without the crazy.' True to that brand line, their brand launch film uses the symbol of a bull to call other crypto brands out on their crazy BS, literally and metaphorically.

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