Title | CARBON-FREE |
Brand | STANDARD CHARTERED |
Product / Service | STANDARD CHARTERED |
Category | A05. Consumer Services / Business to Business |
Entrant | TBWA\SINGAPORE Singapore, SINGAPORE |
Idea Creation | TBWA\SINGAPORE Singapore, SINGAPORE |
Production | SIXTOES TV Singapore, SINGAPORE |
Production 2 | PSYOP New York, USA |
Name | Company | Position |
---|---|---|
Andy Grant | TBWA | Executive Creative Director |
Asheen Naidu | TBWA\Singapore | Creative Director |
Roxane Wee | TBWA\Singapore | Art Director |
Dan Chia | TBWA\Singapore | Art Director |
Julian Gutierrez | TBWA\Singapore | Art Director |
Julian Gutierrez | TBWA\Singapore | Art Director |
Robin Nayak | TBWA\Singapore | Chief Strategy Officer |
Melissa Hill | TBWA\Singapore | Global Business Lead |
Benoit Freyburger | TBWA\Singapore | Group Brand Director |
Ash Chaudhry | TBWA\Singapore | Brand Director |
Michele Bouquet | TBWA\Singapore | Strategy Director |
Sarah Teh | TBWA\Singapore | Associate Brand Director |
Jayne Rajendran | TBWA\Singapore | Brand Manager |
Sheryl Chua | TBWA\Singapore | Brand Manager |
Priscilla Lim | TBWA\Singapore | Brand Executive |
Seana Carter | TBWA\Singapore | Brand Executive |
Kira Satwant | TBWA\SIngapore | Brand Executive |
Lisa Oon | TBWA\Singapore | Strategy Executive |
Weitian Zhang | TBWA\Singapore | Strategy Executive |
Akanksha Nair | TBWA\Singapore | Content Creator |
Danial Khalis | TBWA\Singapore | Content Creator |
Sariyanti Sannie | SixToes.TV | Agency Executive Producer |
Fiona McGregor | SixToes.TV | Agency Producer |
Deena Kamisan | SixToes.TV | Agency Producer |
Zahid Zameer | SixToex.TV | Agency Producer |
Clio Goh | TBWA\Singapore | Agency Producer |
Arris Wong | TBWA\Singapore | Senior Retoucher |
Eben Mears | Psyop | Director |
Eve x Eve Strickman | Psyop | Executive Producer/MD |
Noah Goldsmith | Psyop | Executive Producer Live Action |
Andrea Panda | Psyop | Head of Production |
Laura Morris | Psyop | Line Producer |
Francois Starr | TBWA\Singapore | Director of Photography |
The film tells the story of how Carbon infiltrates every aspect of our daily lives. The Blue and Green colours are then introduced, pushing out the black, signalling Standard Chartered’s efforts to transition their clients to a carbon-free world.
The team used a unique production technique involving jets of food colourant in a water tank, creating the illusion of smoke engulfing a city and its residents. As the black clouds billow through the 3D-printed underwater model, two more jets of colourant are then introduced – this time Standard Chartered’s signature blue and green brand colours – colliding and pushing away the darkness and creating a brighter and cleaner future. The film was developed without CGI and shot using a high-speed robotic motion control system, allowing the camera to move through the model city at precise angles and speeds. The jets were also carefully controlled to create sharp, vivid footage of the food colourant flowing through water at varying pressures and speeds. The result – a stunning and captivating film that artistically showcases the role of the bank in transitioning to a carbon-free future.