Write a short summary of what happens in the film

A STORY OF A WOMAN WHO HAS TO HERRY TO WORK. SUDDENLY THE THREAD OF HER CLOTHES FRAYS. SHE TRIED HER BEST TO SAVE IT BUT IT’S TOO LATE. SHE FEELS VERY AWKWARD AND WANT SOMEONE TO BE BESIDE HER. BOSS COFFEE COMES TO RESTORE HER POSITIVITY. WHATEVER HAPPENS “IT’S OK YOU STILL HAVE BOSS” BOSS COFFEE ALWAYS BESIDES YOU CHEERING HER UP AND CONTINUE A WORK WITH THE NEW DRESS IN FASHION STYLE. MAIN LADY: THANK YOU MAIN LADY: SCREAMING VO / SUPER: IT’S OK. YOU STILL HAVE BOSS VO: NO.1 RTD COFEE IN JAPAN, AROMATIC SMOOTH AND WELL-ROUNDED TASTE VO / SUPER: BOSS COFFEE ALWAYS BESIDES YOU

Cultural / Context information for the jury

THAI RTD COFFEE MARKET WAS DOMINATED BY A BIG ESTABLISHED BRAND CALLED BIRDY. SINCE ITS LAUNCH IN 1993, BIRDY WAS BUILDING A CONTEXT THAT RTD COFFEE IS FOR BLUE WORK’S INSTANT ENERGY BOOST. THE CHALLENGE WAS TO FIND AN OPPORTUNITY FOR THE NEW BRAND BOSS COFFEE BY CREATING AWARENESS, CREDIBILITY, AND UNIQUE POSITION IN THE THAI RTD COFFEE MARKET. THE STRATEGY WAS TO POSITION BOSS COFFEE AS A MODERN WORKER’S BUDDY WHO UNDERSTANDS THEM AND HELP RESTORE POSITIVITY. THAI PEOPLE WHO LIVE IN THE LAND OF SMILE HAS POSITIVE VIBES AS A CULTURAL MINDSET. HOWEVER, THERE ARE MANY OBSTACLES AND DISRUPTIONS IN TODAY’S WORKING LIFE THAT DISTRAPT MODERN WORKS TO LOSE POSITIVITY. WE CAPTURED A WORKING LIFE MOEMNT ON THE WAY TO WORK. USING MOTORCYCLE TAXI WHICH IS AN EVERYDAY HABIT WHEN COMMUTING TO WORK FOR THAI MODERN WORKERS. IT WAS UTILIZED TO MAKE IT HYPER RELEVANT WITH OUR TARGET.