BOSS COFFEE ALWAYS BESIDE YOU ( MOSQUITO)

TitleBOSS COFFEE ALWAYS BESIDE YOU ( MOSQUITO)
BrandSUNTORY PEPSICO CO., LTD.
Product / ServiceBOSS COFFEE
CategoryB01. Consumer Goods
EntrantDENTSU ONE (BANGKOK) Bangkok, THAILAND
Idea Creation DENTSU ONE (BANGKOK) Bangkok, THAILAND
Production EARLY BIRD HOUSE Bangkok, THAILAND
Post Production EARLY BIRD HOUSE Bangkok, THAILAND

Credits

Name Company Position
Singha Tintermsub Dentsu One (Bangkok) Ltd. Creative Director
Arnupap Sathatinan Dentsu One (Bangkok) Ltd. Associated Creative Director
Worachai Wongassaphaiboon Dentsu One (Bangkok) Ltd. Copywriter
Nutkritta Lertpitiwatana Dentsu One (Bangkok) Ltd. Art Director
Arnupap Sathatinan Dentsu One (Bangkok) Ltd. Art Director
Singha Tintermsub Dentsu One (Bangkok) Ltd. Art Director
Nabhassanan Natsirisirabhat Dentsu One (Bangkok) Ltd. Account Management Director
Kavinthip Chaiteerakij Dentsu One (Bangkok) Ltd. Senior Account Manager
Saisoi Snidvongs Na Ayudhya Dentsu One (Bangkok) Ltd. Strategic Planner
Tanpisut Sophonratana Dentsu One (Bangkok) Ltd. Strategic Planner
Vorawit Prakornkaew Dentsu One (Bangkok) Ltd. Agency Producer

Write a short summary of what happens in the film

A STORY OF A SALEMAN THAT TRIES TO CONVINCE HIS CUSTOMER TO BUY A CONDOMINIUM PROJECT BUT A MOSQUITO COMES TO DISTRAPT HIS PRESENTATION AND MAKES HIM HIT A CONDOMINIUM MODEL WHICH ALMOST COLLAPED THAT MADE HIM FEEL BAD AND WANT SOMEONE TO BE BESIDE HIM. BOSS COFFEE COMES TO RESTORE HIS POSITIVITY. WHATEVER HAPPENS “IT’S OK YOU STILL HAVE BOSS” BOSS COFFEE ALWAYS BESIDES YOU. MAIN TALENT: YES, OUR BUILDING IS SO STORONG…AND STABLE VO / SUPER: IT’S OK. YOU STILL HAVE BOSS. VO: NO.1 RTD COFEE IN JAPAN, AROMATIC SMOOTH AND WELL-ROUNDED TASTE VO / SUPER: BOSS COFFEE ALWAYS BESIDES YOU

Cultural / Context information for the jury

THAI RTD COFFEE MARKET WAS DOMINATED BY A BIG ESTABLISHED BRAND CALLED BIRDY. SINCE ITS LAUNCH IN 1993, BIRDY WAS BUILDING A CONTEXT THAT RTD COFFEE IS FOR BLUE WORK’S INSTANT ENERGY BOOST. THE CHALLENGE WAS TO FIND AN OPPORTUNITY FOR THE NEW BRAND BOSS COFFEE BY CREATING AWARENESS, CREDIBILITY, AND UNIQUE POSITION IN THE THAI RTD COFFEE MARKET. THE STRATEGY WAS TO POSITION BOSS COFFEE AS A MODERN WORKER’S BUDDY WHO UNDERSTANDS THEM AND HELPS RESTORE POSITIVITY. THAI PEOPLE WHO LIVE IN THE LAND OF SMILE HAS POSITIVE VIBES AS A CULTURAL MINDSET. HOWEVER, THERE ARE MANY OBSTACLES AND DISRUPTIONS IN TODAY’S WORKING LIFE THAT DISTRAPT MODERN WORKS TO LOSE POSITIVITY. WE CAPTURED A WORKING LIFE MOEMNT DISRUPTED BY MOSQUITO. THAILAND HAS A HUMID CLIMATE, AS A RESULT, MOSQUITOES ARE AROUND AND ACTIVE IN THAILAND ALL YEAR LONG. MANY DISRUPTIONS AT WORK ARE CAUSED BY MOSQUITOES.

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