Title | LOVE |
Brand | UNION BANK OF THE PHILIPPINES |
Product / Service | UNION BANK OF THE PHILIPPINES |
Category | B05. Consumer Services / Business to Business |
Entrant | FCB MANILA, THE PHILIPPINES |
Idea Creation | FCB MANILA, THE PHILIPPINES |
Production | ARCADE FILM FACTORY Makati City, THE PHILIPPINES |
Production 2 | ARCADE FILM FACTORY Makati City, THE PHILIPPINES |
Production 3 | ARCADE FILM FACTORY Makati City, THE PHILIPPINES |
Name | Company | Position |
---|---|---|
Jake Tesoro | FCB Manila | CCO |
Rab Evangelista | FCB Manila | Concept Team |
Meloi Cortez | FCBManila | Concept Team |
Jelena Fajardo | FCB Manila | Concept Team |
The film follows the love story between a man and his banking app, UB Online, in a documentary-style video as if they were a real couple. It showed the different stages of a relationship, from meeting each other, to dating, to facing challenges together, to getting married, sealing their relationship with a kiss—and with every stage, UB Online offered a feature or service that just made their relationship stronger and the man falls harder and harder in love.
In the Philippines, digital banking has always been a source of stress and disdain for Filipinos. To make things worse, every bank promised the same things, and under-delivered all the same. For Filipinos, digital banking is disappointing, whatever the bank. That’s why convincing them to consider new options for digital banking was a tough challenge. So to overcome the challenge, UB had to turn things around completely, and depict digital banking completely differently: through a love story.