LOVE

TitleLOVE
BrandUNION BANK OF THE PHILIPPINES
Product / ServiceUNION BANK OF THE PHILIPPINES
CategoryB05. Consumer Services / Business to Business
EntrantFCB MANILA, THE PHILIPPINES
Idea Creation FCB MANILA, THE PHILIPPINES
Production ARCADE FILM FACTORY Makati City, THE PHILIPPINES
Production 2 ARCADE FILM FACTORY Makati City, THE PHILIPPINES
Production 3 ARCADE FILM FACTORY Makati City, THE PHILIPPINES

Credits

Name Company Position
Jake Tesoro FCB Manila CCO
Rab Evangelista FCB Manila Concept Team
Meloi Cortez FCBManila Concept Team
Jelena Fajardo FCB Manila Concept Team

Write a short summary of what happens in the film

The film follows the love story between a man and his banking app, UB Online, in a documentary-style video as if they were a real couple. It showed the different stages of a relationship, from meeting each other, to dating, to facing challenges together, to getting married, sealing their relationship with a kiss—and with every stage, UB Online offered a feature or service that just made their relationship stronger and the man falls harder and harder in love.

Cultural / Context information for the jury

In the Philippines, digital banking has always been a source of stress and disdain for Filipinos. To make things worse, every bank promised the same things, and under-delivered all the same. For Filipinos, digital banking is disappointing, whatever the bank. That’s why convincing them to consider new options for digital banking was a tough challenge. So to overcome the challenge, UB had to turn things around completely, and depict digital banking completely differently: through a love story.

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