HEART DISTANCE

TitleHEART DISTANCE
BrandNTT DOCOMO, INC.
Product / ServiceCORPORATE ADVERTISING
CategoryB04. Media / Entertainment
EntrantHAKUHODO INC. Tokyo, JAPAN
Idea Creation HAKUHODO INC. Tokyo, JAPAN
Production HAKUHODO INC. Tokyo, JAPAN

Credits

Name Company Position
Hidetaka Tamura HAKUHODO Inc. Idea Creation Company
Koji Kurosawa HAKUHODO Inc. Idea Creation Company
Kohei Oono HAKUHODO Inc. Idea Creation Company
Ami Nakaya HAKUHODO Inc. Idea Creation Company
Kaoru Haga THE DIRECTORS GUILD Production Company
Yukiko Kumazaki HAKUHODO Inc. Idea Creation Company
Gaku Adachi HAKUHODO Inc. Idea Creation Company
Natsuki Uchiyama HAKUHODO Inc. Idea Creation Company
Yuji Ojima HAKUHODO PRODUCT'S INC. Production Company
Shingo Tamehiro HAKUHODO PRODUCT'S INC. Production Company
Yuma Hirai HAKUHODO PRODUCT'S INC. Production Company
Toru Midorikawa MELODY PUNCH Production Company
Yoshikazu Yazaki VOYAGER Production Company
Noriyuki Sasaki Freelance Production Company
Atsuyoshi Edahiro EDAHIRO Production Company
Tadasuke Saito OFFLINE INC. Production Company
Tetsuro Nagase united lounge inc. artist management division. Idea Creation Company
Go Ikegami NICOLASHKA Production Company
Yuki Oikawa Channel 5 Ltd. Production Company
Tosiro Irino image studio 109 Production Company
Ayako Osumi THE DIRECTORS GUILD Production Company
Masaharu Kurata Freelance Production Company
Hirotaka Tanaka ONPa Production Company
Tomoko Shimamura HAKUHODO PRODUCT'S INC. Production Company
Yukiko Obama n+n Production Company

Write a short summary of what happens in the film

This is a story about the distance between people, born from 12 data points. Due to the spread of COVID-19 infection, one couple can no longer see each other. They live in different places, work in different jobs, and live in completely different environments, but the distance between them gradually becomes unstable. However, they eventually realize that they are not alone. They realize their honest desire to see their family, friends, and most importantly, their loved ones. Then, they make one big decision... Rather than simply creating a fictional story by listing data, we sublimated the story based on data, calling it a "data based story" so that everyone who lives in 2020 can enjoy it as their own story. The result was a chemical reaction between the emotional visual expression and the real data that supported it, creating an unprecedented sense of empathy.

Cultural / Context information for the jury

We believe that 2020 was the year when people met the least amount of people. The first state of emergency in Japan was declared on April 7, 2020. At that time, we were terrified of infection, and the city was quiet and deserted. In spite of the situation, there were many occasions when we felt more connected, such as calling our parents more often, or contacting friends we hadn't seen for a long time. Also, most of the data we saw every day was rather negative. On the other hand, there was also a lot of positive data. and it was very beautiful data that came about because everyone was working hard to move forward. ”Heart Distance" is not a story created by the creator's imagination; it is a story of the fact that people continued to look forward to 2020, no matter what difficulties they faced.

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