Write a short summary of what happens in the film

In this film, commercials for several products are played simultaneously.

Cultural / Context information for the jury

NISSIN CUP NOODLE brand is selling 50 billion products globally and is a popular cup noodle on a global scale. In Japan, it is also popular mainly among young people and is known as a national food. Regardless of brand’s popularity, it has a problem that “it is NOT known for its rich lineup”. In the instant noodle section of Japanese retail stores, many companies are developing new products one after another. They are competing by selling new flavors, but it turns out the products are just being replaced. NISSIN CUP NOODLE was not exceptional. There are many flavors of Cup Noodles, but only three or four are usually lined up in the stores. As a result, many young people only knew about a few of them.

Explain how the work innovatively used the film medium.

Advertising films tend to exalt the value of minimalism and simplicity. It's about how to make people understand the whole picture with just “1 word” or “1 image”. However, we revolted against this common practice and differentiated ourselves. By splitting the screen and playing multiple scenes simultaneously, we aimed “to make the viewer NOT understand the whole.” In the 8-in-1 Commercial, 8 different flavors appear in one commercial at the same time. This means if you watch this commercial once, you will definitely miss 7 of the 8 images. Dare them to choose, and make them miss the others. Distract them and make them want to watch it again to catch what they missed. With TV screens at home growing ever larger, it can be said that this is an expression of the times.