Write a short summary of what happens in the film

This online film is written in an advertising case study style about a campaign of posters for Women’s Work a women’s photographer collective. It features their Creative Director talking directly to camera describing the campaign and in doing so communicates their fundamental message about how women photography is considerably underrepresented in advertising around the globe. Cutaways show photographers and the numerous posters they created, each poster naming an agency or network. The film reveals itself to not be a traditional documentary case study, but instead, the only medium in which the posters ran. It ends with a strong call-to-action asking marketing agencies to consider putting a woman on all their shortlists. This film is not only about a campaign, it is the campaign.