LESS SWEET MUCH STRONGER 2

TitleLESS SWEET MUCH STRONGER 2
BrandHONG KONG YAKULT CO.,LTD
Product / ServiceYAKULT
CategoryB01. Consumer Goods
EntrantHAKUHODO Hong Kong, HONG KONG
Idea Creation HAKUHODO Hong Kong, HONG KONG
Media Placement HAKUHODO Hong Kong, HONG KONG
Production HAKUHODO Hong Kong, HONG KONG
Post Production HAKUHODO Hong Kong, HONG KONG

Credits

Name Company Position
Shinji OKADA HAKUKUHODO HONGKONG LTD President
Yoshinori MITOMI HAKUKUHODO HONGKONG LTD Vice President
Mike Chiu HAKUKUHODO HONGKONG LTD Head of Creative
Dave Ho HAKUKUHODO HONGKONG LTD Creative Director
Lili Cai HAKUKUHODO HONGKONG LTD Senior Copywriter
Erica Chan HAKUKUHODO HONGKONG LTD Senior Account Director
Ring Lau HAKUKUHODO HONGKONG LTD Art Director
Anthony Yip TUCKSHOP FILMS Film Director
Connie Lui TUCKSHOP FILMS Executive Producer
Fiona Lun TUCKSHOP FILMS Producer
Ashley Wong HAKUKUHODO HONGKONG LTD Business Director

Write a short summary of what happens in the film

The “less sweet and much stronger” Drama with three episodes featuring a humorous and interesting love story between the weak boy and the little sweet girl. In order to pursue the girl, the boy goes through a series of little sweet training to become stronger. His journey of pursuing girl is full of obstacles and laughter, which can successfully arouse the audience's curiosity and attention. Each episode has an interesting preview like Netflix to attract the audience to continue watching the next episode. The dramas as social content are using the Hong Kong artistes Ansonbean and Ashley Lin to engage the right audience, which hope to deliver the message that Yakult’s new formula with less sugar and sweetness can help customers become healthier and stronger.

Cultural / Context information for the jury

Hong Kong people, especially those who care about health, think Yakult is too sweet. Yakult has launched a little sweet product line, changing the public's perception of his unhealthy. "Less Sweet Much Stronger" campaign helped Yakult build a healthier image and attract younger segment who are concerned about sugar absorption.

Links

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