Title | A BIG IDEA THAT STUCK |
Brand | SAINT-GOBAIN WEBER CO., LTD. |
Product / Service | WEBER SUPER GLUE |
Category | B01. Consumer Goods |
Entrant | YELL ADVERTISING Bangkok, THAILAND |
Idea Creation | YELL ADVERTISING Bangkok, THAILAND |
Name | Company | Position |
---|---|---|
Peeradon Kongphakdee | Yell Advertising | Creative Group Head |
Witsanuporn WattanaChang | Yell Advertising | Creative Group Head |
Kotchawan Hongprapatsorn | Yell Advertising | Art Director |
Sarunyu Kangwanrungruang | Yell Advertising | Copywriter |
Pannida Intanapichit | Yell Advertising | Account Director |
Chutikarn Ounhachoke | Yell Advertising | Account Manager |
Narinrat Thiensuwan | Yell Advertising | Account Executive |
Thanutjutha Ratchatavorn | Yell Advertising | Producer |
Gamonbunya Yodcoo | Yell Advertising | Producer |
Dissara Udomdej | YELL ADVERTISING | Chief Creative Officer |
In this film, we began to play around with the idea of “Your New Hero In The House”. That led us to thinking about our favourite superhero like, Spider-Man, Wolverine, Thor, Cyclops and Iron Man. This Gecko Man then became the new kind of EVERYDAY HERO who always help you fix any kind of problem you are facing with their superpower.
Since Thai cinema has a rich tradition of parody, we decided to choose this creative approach because Thai people love spoofs when they’re well executed and funny and so we developed a campaign idea that leveraged the well-loved genre of Marvel Comic universe movies. That is why we selected the idea of movie scene to create a parody version as our target preferences is more into this sense of humor.
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