A BIG IDEA THAT STUCK

Bronze Spike
TitleA BIG IDEA THAT STUCK
BrandSAINT-GOBAIN WEBER CO., LTD.
Product / ServiceWEBER SUPER GLUE
CategoryB01. Consumer Goods
EntrantYELL ADVERTISING Bangkok, THAILAND
Idea Creation YELL ADVERTISING Bangkok, THAILAND

Credits

Name Company Position
Peeradon Kongphakdee Yell Advertising Creative Group Head
Witsanuporn WattanaChang Yell Advertising Creative Group Head
Kotchawan Hongprapatsorn Yell Advertising Art Director
Sarunyu Kangwanrungruang Yell Advertising Copywriter
Pannida Intanapichit Yell Advertising Account Director
Chutikarn Ounhachoke Yell Advertising Account Manager
Narinrat Thiensuwan Yell Advertising Account Executive
Thanutjutha Ratchatavorn Yell Advertising Producer
Gamonbunya Yodcoo Yell Advertising Producer
Dissara Udomdej YELL ADVERTISING Chief Creative Officer

Write a short summary of what happens in the film

In this film, we began to play around with the idea of “Your New Hero In The House”. That led us to thinking about our favourite superhero like, Spider-Man, Wolverine, Thor, Cyclops and Iron Man. This Gecko Man then became the new kind of EVERYDAY HERO who always help you fix any kind of problem you are facing with their superpower.

Cultural / Context information for the jury

Since Thai cinema has a rich tradition of parody, we decided to choose this creative approach because Thai people love spoofs when they’re well executed and funny and so we developed a campaign idea that leveraged the well-loved genre of Marvel Comic universe movies. That is why we selected the idea of movie scene to create a parody version as our target preferences is more into this sense of humor.

Links

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