Title | HATERS GON’ HATE |
Brand | GREENPEACE |
Product / Service | CLIMATE CATEGORY VIDEO |
Category | B06. Not-for-profit / Charity / Government |
Entrant | ULTRASUPERNEW Tokyo, JAPAN |
Idea Creation | ULTRASUPERNEW Tokyo, JAPAN |
Production | BOOMACHINE Tokyo, JAPAN |
Post Production | BOOMACHINE Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Tomo Murakami | UltraSuperNew | Client servicing direction |
Hanna Brieven | UltraSuperNew | Client servicing, project management, production |
Francois Claverie | UltraSuperNew | Creative direction, concept, production |
Cesar Augusto | UltraSuperNew | Creative direction, concept |
Andres Aguilar | UltraSuperNew | EN copywriting, concept |
Oguzcan Kaganoguzbeyoglu | UltraSuperNew | Art direction, concept |
Kelly Nguyen | UltraSuperNew | Art direction, styling , concept |
Nobuaki Nogamoto | UltraSuperNew | EN/JP/KR copywriting, concept |
Hoon Chun | UltraSuperNew | KR copywriting |
Haruna Akashi | UltraSuperNew | Video editing, Music editing |
Belle Sim | UltraSuperNew | Video editing |
Itomi Jinshi | UltraSuperNew | JP copy support |
Yousuke Ozawa | UltraSuperNew | JP copy support |
Asumi Yamayoshi | UltraSuperNew | JP copy support |
Marc-Antoine Astier | Boomachine | Direction, editing, grading |
Christoph Gelep | UltraSuperNew | Cinematography |
Kengo Takahashi | Boomachine | Gaffer |
Arnaud Sarniguet | UltraSuperNew | Producer |
Guillaume Pinto | Boomachine | 3D Motion Designer |
The year is 2051. Earth has come a long way since it was on the brink of climate collapse in the early 21st century. Rising sea levels, global warming, carbon emissions are all things of the past, thanks in great part to humanity's shift from Internal Combustion Engine (ICE) based mobility to greener means of transportation. People are happier than ever, enjoying sustainable lives in communion with nature. But there are a counted few who are displeased. They are inveterate haters, resistant to change, and they miss the old, fossil fuel ways. The film focuses on these rare specimens, and through their petty complaints, it satirizes the current reactionary 2021 opposition to switch to more sustainable means of mobility. The haters are also a perfect excuse to show everyone how great the future of mobility can be. A petition for the auto industry to phase out ICE vehicles wraps
2021 is a turning point for humanity: COP26 (United Nations Climate Change Conference) is one of humanity’s last stands if we are to set global warming’s cap at 1.5 degrees and avert full-on climate collapse. The brunt of this change lies on the shoulders of the automotive industry, infamously resistant to change, who keep rolling out ICE (Internal Combustion Engine) vehicles to this day. If these companies are unwilling to correct their ways, it is up to consumers to demand substantive change. Better, greener, more sustainable alternatives to fossil fuel transportation are achievable, and they can have a tremendous impact on our efforts to reverse climate change. This can only happen when you raise awareness with consumers and invite them to take action.
Social Media URL | Social Media URL | Video URL