HATERS GON’ HATE

TitleHATERS GON’ HATE
BrandGREENPEACE
Product / ServiceCLIMATE CATEGORY VIDEO
CategoryB06. Not-for-profit / Charity / Government
EntrantULTRASUPERNEW Tokyo, JAPAN
Idea Creation ULTRASUPERNEW Tokyo, JAPAN
Production BOOMACHINE Tokyo, JAPAN
Post Production BOOMACHINE Tokyo, JAPAN

Credits

Name Company Position
Tomo Murakami UltraSuperNew Client servicing direction
Hanna Brieven UltraSuperNew Client servicing, project management, production
Francois Claverie UltraSuperNew Creative direction, concept, production
Cesar Augusto UltraSuperNew Creative direction, concept
Andres Aguilar UltraSuperNew EN copywriting, concept
Oguzcan Kaganoguzbeyoglu UltraSuperNew Art direction, concept
Kelly Nguyen UltraSuperNew Art direction, styling , concept
Nobuaki Nogamoto UltraSuperNew EN/JP/KR copywriting, concept
Hoon Chun UltraSuperNew KR copywriting
Haruna Akashi UltraSuperNew Video editing, Music editing
Belle Sim UltraSuperNew Video editing
Itomi Jinshi UltraSuperNew JP copy support
Yousuke Ozawa UltraSuperNew JP copy support
Asumi Yamayoshi UltraSuperNew JP copy support
Marc-Antoine Astier Boomachine Direction, editing, grading
Christoph Gelep UltraSuperNew Cinematography
Kengo Takahashi Boomachine Gaffer
Arnaud Sarniguet UltraSuperNew Producer
Guillaume Pinto Boomachine 3D Motion Designer

Write a short summary of what happens in the film

The year is 2051. Earth has come a long way since it was on the brink of climate collapse in the early 21st century. Rising sea levels, global warming, carbon emissions are all things of the past, thanks in great part to humanity's shift from Internal Combustion Engine (ICE) based mobility to greener means of transportation. People are happier than ever, enjoying sustainable lives in communion with nature. But there are a counted few who are displeased. They are inveterate haters, resistant to change, and they miss the old, fossil fuel ways. The film focuses on these rare specimens, and through their petty complaints, it satirizes the current reactionary 2021 opposition to switch to more sustainable means of mobility. The haters are also a perfect excuse to show everyone how great the future of mobility can be. A petition for the auto industry to phase out ICE vehicles wraps

Cultural / Context information for the jury

2021 is a turning point for humanity: COP26 (United Nations Climate Change Conference) is one of humanity’s last stands if we are to set global warming’s cap at 1.5 degrees and avert full-on climate collapse. The brunt of this change lies on the shoulders of the automotive industry, infamously resistant to change, who keep rolling out ICE (Internal Combustion Engine) vehicles to this day. If these companies are unwilling to correct their ways, it is up to consumers to demand substantive change. Better, greener, more sustainable alternatives to fossil fuel transportation are achievable, and they can have a tremendous impact on our efforts to reverse climate change. This can only happen when you raise awareness with consumers and invite them to take action.

Links

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