COME BACK

Short List
TitleCOME BACK
BrandKRUNGSRI AUTO
Product / ServiceCAR4CASH
CategoryB05. Consumer Services / Business to Business
EntrantTBWA\THAILAND Bangkok, THAILAND
Idea Creation TBWA\THAILAND Bangkok, THAILAND
Production SUNETA HOUSE Bangkok, THAILAND

Credits

Name Company Position
Veradis Vinyaratn TBWA\Thailann Chief Creative Officer / Copywriter
Rattapol Rewsakul TBWA\Thailand Executive Creative Director / Copywriter
Paramed Pootarapan TBWA\Thailand Creative Group Head / Copywriter
Chonnikarn Phuangphae TBWA\Thailand Art Director
Nonnarit Vesinpathwuch TBWA\Thailand Art Director
Tanyalux Chuencharoensuk TBWA\Thailand Associate Digital Planning Director
Khemana Promraksa TBWA\Thailand Digital Strategic Planner
Attapat Pothinam TBWA\Thailand Business Director
Mananya Purinan TBWA\Thailand Associate Account Mananement Director
Ausanee Kunapilukkul TBWA\Thailand Account Manager
Weerawit Thitimethapirom TBWA\Thailand Agency Producer
Teerapol Suneta Suneta House Film Director
Parinya Sarasung TBWA\Thailand Creative Director / Copywriter

Write a short summary of what happens in the film

Today, many people are facing challenges in their lives, and the smiles we once had are slowly fading away. Car4Cash, the market leader for financing loans through personal cars, wanted to bring back those smiles from car owners. Therefore, we offered them a great deal; 1. A car still paying off installments could take out a loan. 2. Big motorcycles could take out a full loan amount. and 3 Car4Cash Protect, an insurance that covered automotive parts. These great deals were presented in a new film titled “Come Back”, featuring Uncle Khom, Thailand’s favorite comedy superstar. The film helped bring out laughter and provided an encouraging message for the audience during tough times, “Overcoming every challenge with a amile.”

Cultural / Context information for the jury

Thailand is a superstitious country, many still believe in supernatural and omens. During the Covid-19 pandemic, many Thais were desperate for help with their businesses and many, of course, prayed for such help from dead relatives believing that if you passed with worries in your mind then your soul will linker around those you’re worries about. We look for omens every where. One very popular one is if a Jing-jok (house lizard) calls to you that means something bad is about to happen. Those are the insight to our story.

Links

Video URL