Title | COME BACK |
Brand | KRUNGSRI AUTO |
Product / Service | CAR4CASH |
Category | B05. Consumer Services / Business to Business |
Entrant | TBWA\THAILAND Bangkok, THAILAND |
Idea Creation | TBWA\THAILAND Bangkok, THAILAND |
Production | SUNETA HOUSE Bangkok, THAILAND |
Name | Company | Position |
---|---|---|
Veradis Vinyaratn | TBWA\Thailann | Chief Creative Officer / Copywriter |
Rattapol Rewsakul | TBWA\Thailand | Executive Creative Director / Copywriter |
Paramed Pootarapan | TBWA\Thailand | Creative Group Head / Copywriter |
Chonnikarn Phuangphae | TBWA\Thailand | Art Director |
Nonnarit Vesinpathwuch | TBWA\Thailand | Art Director |
Tanyalux Chuencharoensuk | TBWA\Thailand | Associate Digital Planning Director |
Khemana Promraksa | TBWA\Thailand | Digital Strategic Planner |
Attapat Pothinam | TBWA\Thailand | Business Director |
Mananya Purinan | TBWA\Thailand | Associate Account Mananement Director |
Ausanee Kunapilukkul | TBWA\Thailand | Account Manager |
Weerawit Thitimethapirom | TBWA\Thailand | Agency Producer |
Teerapol Suneta | Suneta House | Film Director |
Parinya Sarasung | TBWA\Thailand | Creative Director / Copywriter |
Today, many people are facing challenges in their lives, and the smiles we once had are slowly fading away. Car4Cash, the market leader for financing loans through personal cars, wanted to bring back those smiles from car owners. Therefore, we offered them a great deal; 1. A car still paying off installments could take out a loan. 2. Big motorcycles could take out a full loan amount. and 3 Car4Cash Protect, an insurance that covered automotive parts. These great deals were presented in a new film titled “Come Back”, featuring Uncle Khom, Thailand’s favorite comedy superstar. The film helped bring out laughter and provided an encouraging message for the audience during tough times, “Overcoming every challenge with a amile.”
Thailand is a superstitious country, many still believe in supernatural and omens. During the Covid-19 pandemic, many Thais were desperate for help with their businesses and many, of course, prayed for such help from dead relatives believing that if you passed with worries in your mind then your soul will linker around those you’re worries about. We look for omens every where. One very popular one is if a Jing-jok (house lizard) calls to you that means something bad is about to happen. Those are the insight to our story.