UNSPOKEN LOVE

TitleUNSPOKEN LOVE
BrandOPPO
Product / ServiceOPPO RENO5 SMARTPHONE
CategoryB01. Consumer Goods
EntrantOPPO Shenzhen, CHINA
Idea Creation OPPO Shenzhen, CHINA
Production THE EYE ADVERTISING & FILM Shanghai, CHINA
Production 2 THE EYE ADVERTISING & FILM Shanghai, CHINA

Credits

Name Company Position
Joseph Lau OPPO Executive Creative Director
Hammer Zhang OPPO Creative Manager
Stella Xu OPPO Client Producer
Derek Tsang The Eye Advertising & Film Production Film Director
Jojo Hui The Eye Advertising & Film Production Film Producer
KarYee Chan The Eye Advertising & Film Production Film Producer
Jales Zhang The Eye Advertising & Film Production Director Of Photography
YiBo Zhang The Eye Advertising & Film Production Editor
Varqa Buehrer The Eye Advertising & Film Production Music
Nigel Zheng The Eye Advertising & Film Production Singer
Escape Plan Escape Plan Song Composer, Lyrics

Write a short summary of what happens in the film

Inspired by a true story, the film is features a deaf-mute young couple from two far away cities in China, who met each other from a video social site using their OPPO Reno5 smartphones. Over time, their love grows as they understand each other more by communicating via portrait video everyday until the day they finally decide to meet up in person because they are each others shinning star.

Cultural / Context information for the jury

The film was directed by one of the best storytelling and acclaimed directors Derek Tsang, who won best director in 39th Hong Kong Film Award. OPPO used two of China’s best actors Zhou Dongyu and Li Yifeng, and got them act vulnerable as the deaf-mute couple which is rare in Asian commercials. They even had to learn sign-language and this itself caused major online discussion and lifted their popularity in the process. The full length film of 8 minutes has no voices opting to have their emotion come through the film. This story touched cultural background and everyday topics like online dating, long distance relationship, disabled minority and their obstacle. These themes resonated deeply and allowed us to connect to better to the young Chinese audience.

Links

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