Title | UNSPOKEN LOVE |
Brand | OPPO |
Product / Service | OPPO RENO5 SMARTPHONE |
Category | B01. Consumer Goods |
Entrant | OPPO Shenzhen, CHINA |
Idea Creation | OPPO Shenzhen, CHINA |
Production | THE EYE ADVERTISING & FILM Shanghai, CHINA |
Production 2 | THE EYE ADVERTISING & FILM Shanghai, CHINA |
Name | Company | Position |
---|---|---|
Joseph Lau | OPPO | Executive Creative Director |
Hammer Zhang | OPPO | Creative Manager |
Stella Xu | OPPO | Client Producer |
Derek Tsang | The Eye Advertising & Film Production | Film Director |
Jojo Hui | The Eye Advertising & Film Production | Film Producer |
KarYee Chan | The Eye Advertising & Film Production | Film Producer |
Jales Zhang | The Eye Advertising & Film Production | Director Of Photography |
YiBo Zhang | The Eye Advertising & Film Production | Editor |
Varqa Buehrer | The Eye Advertising & Film Production | Music |
Nigel Zheng | The Eye Advertising & Film Production | Singer |
Escape Plan | Escape Plan | Song Composer, Lyrics |
Inspired by a true story, the film is features a deaf-mute young couple from two far away cities in China, who met each other from a video social site using their OPPO Reno5 smartphones. Over time, their love grows as they understand each other more by communicating via portrait video everyday until the day they finally decide to meet up in person because they are each others shinning star.
The film was directed by one of the best storytelling and acclaimed directors Derek Tsang, who won best director in 39th Hong Kong Film Award. OPPO used two of China’s best actors Zhou Dongyu and Li Yifeng, and got them act vulnerable as the deaf-mute couple which is rare in Asian commercials. They even had to learn sign-language and this itself caused major online discussion and lifted their popularity in the process. The full length film of 8 minutes has no voices opting to have their emotion come through the film. This story touched cultural background and everyday topics like online dating, long distance relationship, disabled minority and their obstacle. These themes resonated deeply and allowed us to connect to better to the young Chinese audience.