THE LAST DAY OF ROBERT’S FLOWER

TitleTHE LAST DAY OF ROBERT’S FLOWER
BrandE-LIFE MALL CORPORATTON
Product / ServiceE-LIFE MALL CORPORATTON
CategoryE01. Branded Content & Entertainment Film
EntrantDENTSU MB TAIWAN Taipei City, TAIWAN
Idea Creation DENTSU MB TAIWAN Taipei City, TAIWAN
Production GREATLAND FILMS PRODUCTION LTD Taipei, TAIWAN

Credits

Name Company Position
Alice Chou dentsuMB Taiwan Chief Creative Officer
Willy Wu dentsuMB Taiwan Creative Director/Copywriter
Black Chen dentsuMB Taiwan Creative Director/Art Director
Maruko Liao dentsuMB Taiwan Art Director
Patti Pien dentsuMB Taiwan Copywriter
Suzanne Huang dentsuMB Taiwan Copywriter
Alan Sun dentsuMB Taiwan Vice President
Matt Yang dentsuMB Taiwan Group Account Director
Tom Chia dentsuMB Taiwan Group Account Director
Laura Lin dentsuMB Taiwan Associate Account Director
Tina Cheng dentsuMB Taiwan Account

Write a short summary of what happens in the film

We didn't want them to leave alone. At the moment of saying goodbye to 2020, E-life Mall used a story about the loss to explore hope. The film is based on a real story, a Vlog-like road movie. Through the clerk Xiaohua to record the flower shop owner’s last day, turning the reluctance into bundles of beautiful power, and passing it on to people who are still struggling in the epidemic. Such as flower farmers, small restaurants, photo studios, restaurants, confinement centers, hair salons... A figure who is still brave in frustration,connected with the hard work and perseverance of various small shops in the epidemic, and saw the strength within ordinary.

Cultural / Context information for the jury

COVID-19 hit the world! In 2020, during global disasters, Taiwan is a small land of peace. However, amidst the voice of "Proud of Taiwan,"some industries still struggled and closed down during the epidemic, becoming silent victims under the beautiful surface. This film is dedicated to everyone who has lost precious things in the epidemic. We strongly believe that why can we fall with a smile because when we stand up again, we will be stronger. The pain will end, the good will stay. Let us look forward to the day when the flowers bloom!

Links

Video URL