Title | MEMORIES EMPOWER |
Brand | KINGSTON |
Product / Service | BRAND IMAGE |
Category | G07. Corporate Purpose & Social Responsibility |
Entrant | DENTSU MB TAIWAN Taipei City, TAIWAN |
Idea Creation | DENTSU MB TAIWAN Taipei City, TAIWAN |
Production | PALACE PRODUCTIONS Taipei, TAIWAN |
Name | Company | Position |
---|---|---|
Alice Chou | dentsuMB Taiwan | Chief Creative Officer / Copywriter |
Vincent Van | dentsuMB Taiwan | Creative Director / Copywriter |
Steve Tseng | dentsuMB Taiwan | Art Director |
Irene Kuo | dentsuMB Taiwan | Copywriter |
Xiaomic Lin | dentsuMB Taiwan | Copywriter |
Kelly Chiu | dentsuMB Taiwan | Art Director |
Alan Sun | dentsuMB Taiwan | Vice President/ Account Director |
Matt Yang | dentsuMB Taiwan | Group Account Director |
Iku Chang | dentsuMB Taiwan | Account Director |
Asa Huang | dentsuMB Taiwan | Account Manager |
The film centers around a foreign assistant architect who encounters a little girl, the sole survivor of a mudslide that engulfed her village. Whenever it rains, the little girl silently paints a bell tower, which signifies the hopes of villagers in her memory. The assistant architect and her working partners decide to raise funds for the little girl and rebuild the destroyed bell tower. The team's good intentions lead to the hidden truth behind the memory. Deep in our minds, we all have our own bell tower of memories that others cannot easily rebuild. Only when we face it, understand it, and it will transform into power to move forward.
"Memory" is the core brand value of Kingston, the leading memory brand. In the past, Kingston helped people revisit good memories. Now, amid global disasters, also the audience of the film is the Asian APAC region, the rainstorm and natural disasters are the common memory of their life. we decided to look at the other, traumatic side of memories, and explore how it empowers us.