MEMORIES EMPOWER

TitleMEMORIES EMPOWER
BrandKINGSTON
Product / ServiceBRAND IMAGE
CategoryG07. Corporate Purpose & Social Responsibility
EntrantDENTSU MB TAIWAN Taipei City, TAIWAN
Idea Creation DENTSU MB TAIWAN Taipei City, TAIWAN
Production PALACE PRODUCTIONS Taipei, TAIWAN

Credits

Name Company Position
Alice Chou dentsuMB Taiwan Chief Creative Officer / Copywriter
Vincent Van dentsuMB Taiwan Creative Director / Copywriter
Steve Tseng dentsuMB Taiwan Art Director
Irene Kuo dentsuMB Taiwan Copywriter
Xiaomic Lin dentsuMB Taiwan Copywriter
Kelly Chiu dentsuMB Taiwan Art Director
Alan Sun dentsuMB Taiwan Vice President/ Account Director
Matt Yang dentsuMB Taiwan Group Account Director
Iku Chang dentsuMB Taiwan Account Director
Asa Huang dentsuMB Taiwan Account Manager

Write a short summary of what happens in the film

The film centers around a foreign assistant architect who encounters a little girl, the sole survivor of a mudslide that engulfed her village. Whenever it rains, the little girl silently paints a bell tower, which signifies the hopes of villagers in her memory. The assistant architect and her working partners decide to raise funds for the little girl and rebuild the destroyed bell tower. The team's good intentions lead to the hidden truth behind the memory. Deep in our minds, we all have our own bell tower of memories that others cannot easily rebuild. Only when we face it, understand it, and it will transform into power to move forward.

Please tell us how the brand purpose inspired the work

"Memory" is the core brand value of Kingston, the leading memory brand. In the past, Kingston helped people revisit good memories. Now, amid global disasters, also the audience of the film is the Asian APAC region, the rainstorm and natural disasters are the common memory of their life. we decided to look at the other, traumatic side of memories, and explore how it empowers us.

Links

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