| Title | IN LOVE WE TRUST |
| Brand | SINYI REALTY |
| Product / Service | SINYI REALTY |
| Category | E01. Branded Content & Entertainment Film |
| Entrant | DENTSU MB TAIWAN Taipei City, TAIWAN |
| Idea Creation | DENTSU MB TAIWAN Taipei City, TAIWAN |
| Production | PALACE PRODUCTIONS Taipei, TAIWAN |
| Name | Company | Position |
|---|---|---|
| Alice Chou | dentsuMB Taiwan | Chief Creative Officer / Copywriter |
| Ryan Liao | dentsuMB Taiwan | Creative Director / Art Director |
| Sunny Chen | dentsuMB Taiwan | Copywriter |
| Jacky Hsu | dentsuMB Taiwan | Art Director |
| Vera Fang | dentsuMB Taiwan | Art Director |
| Alan Sun | dentsuMB Taiwan | Vice President/Account Director |
| Tony Ju | dentsuMB Taiwan | Group Account Director |
| Gina Su | dentsuMB Taiwan | Senior Account Director |
| Vivian Chen | dentsuMB Taiwan | Account Planning Director |
| Neo You | dentsuMB Taiwan | Associate Account Director |
| Andrew Yen | dentsuMB Taiwan | Account Executive |
| Sean Hung | dentsuMB Taiwan | Executive Producer |
| Kenny lu | dentsuMB Taiwan | Digital Senior Director |
| Autumn Jen | dentsuMB Taiwan | Digital Associate Director |
| Steven Guo | dentsuMB Taiwan | Digital Supervisor |
| Rouny La | dentsuMB Taiwan | Marketing Senior Director |
| Tiffany Chen | dentsuMB Taiwan | Marketing Associate Director |
| Ging-Zim Lo | Free Director | Director |
Taiwan’s divorce rate ranks first in Asia and second in the world. "Married or not" is a hot topic and also closely related to home purchases. “Marriage” in Taiwanese culture also has the meaning of “build a home”. In response to the issue, we made up a fictional story about a girl who works in household registration office to encourage young people. This office is a place where marriage, divorce, birth, and death are registered. Through the eyes of the girl, leading the audience to witness her journey from doubt to belief, making Sinyi Realty a new topic among couples.
“Marriage” in Taiwanese culture also has the meaning of “build a home”. The willingness of marriage is an important driving force to buy houses. The household registration office plays an important role in the life of Taiwanese. In the same place, it undertakes birth and death, marriage and divorce, and moving in and out. Therefore, through the setting of the heroine who works here, the brand video witness all kinds of doubts and regain trust again, it arouse people's curiosity and common feeling. Combining these two unique cultures of Taiwanese, we have successfully aroused the resonance and sharing of netizens.