Write a short summary of what happens in the film

The challenge for the creative plan for Meituan’s QiXi marketing campaign is how to fuse urban marks, business nature and interpersonal interactions. We needs to create a new model that is easy to understand, communicate and recreate. We created Literature Ads, using the most extraordinary literal texture to express the most ordinary QiXi romance. Allows the coexistence of Ads and Literature, Movies and Poems, Music and Animation. The plain affection between lovers is decorated with a rare touch of eternity and endearment, bringing an expression filled with a brand’s deepest devotion to an earthly world during QiXi: # A City, Taking Care of Somebody for Me#.

Cultural / Context information for the jury

The Qixi Festival , also known as the the Chinese Valentine's Day , is a Chinese festival people celebrating the annual meeting of the romantic legend of two lovers, cowherd and weaver girl, in mythology. We find that there are 3 eternal hurdles troubling the lovebirds in the world: long-distance relationship, freshness and salvaging a relationship And Meituan happens to be a help: 1.Meituan is present in 2,800 plus cities and counties, delivering love door to door at your fingertip. 2.Meituan offers over 200 service categories, keeping love fresh. 3.One-stop service platform, bringing love back to the sweet past The omnipotent Meituan with all the services you need as a citizen is sweetening love on QiXi.