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Outdoor brands are known for encouraging people to stay close to nature, during which garbage is often left behind. Made from recycled plastic waste, Jack Wolfskin’s new launch aims to transform the harm inflicted on nature by humans into clothing and gear to protect people outdoors, and the biodegradable clothing will eventually return to nature. This is where the campaign GIVEN BY NATURE came from. Inspired by the power of nature, the waterproof and windproof functional gear will return to nature afterwards.

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For the 40th anniversary of the foundation of Jack Wolfskin in Fall/Winter 2021, the brand remains committed to its legacy of made-in-Germany quality, cutting-edge technologies, originality and sustainability when carrying out the marketing campaign, #GIVEN BY NATURE#, hoping to pass on the brand proposition #AT HOME OUTDOORS# practiced in the past 2 decades, while laying the foundation for brand upgrade in 2022. At the same time, redefining the harmonious codependent relationship between people, clothes and nature.